{"id":1315,"date":"2025-09-30T18:10:24","date_gmt":"2025-09-30T09:10:24","guid":{"rendered":"https:\/\/generalasahi.co.jp\/cd\/ec\/?post_type=column&#038;p=1315"},"modified":"2026-03-02T17:42:18","modified_gmt":"2026-03-02T08:42:18","slug":"d2c","status":"publish","type":"column","link":"https:\/\/generalasahi.co.jp\/cd\/ec\/column\/d2c\/","title":{"rendered":"D2C\u3067\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u9ad8\u3081\u308b\uff5c\u30e1\u30ea\u30c3\u30c8\u3084\u30ea\u30b9\u30af\u3001\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u8fd1\u5e74\u3001\u30d3\u30b8\u30cd\u30b9\u754c\u3067\u300cD2C\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u8033\u306b\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u5f93\u6765\u306e\u5c0f\u58f2\u696d\u754c\u306e\u5e38\u8b58\u3092\u8986\u3059\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u3001\u591a\u304f\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u65b0\u305f\u306a\u6210\u9577\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001D2C\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306a\u306e\u304b\u3001\u306a\u305c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u6210\u529f\u306e\u305f\u3081\u306b\u306f\u4f55\u304c\u5fc5\u8981\u306a\u306e\u304b\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u4eba\u306f\u610f\u5916\u3068\u5c11\u306a\u3044\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001D2C\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u5b9f\u969b\u306e\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u3001\u5305\u62ec\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\u3053\u308c\u304b\u3089D2C\u30d3\u30b8\u30cd\u30b9\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u62c5\u5f53\u8005\u3084\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u8208\u5473\u306e\u3042\u308b\u65b9\u306b\u3068\u3063\u3066\u3001\u5b9f\u8df5\u7684\u306a\u77e5\u8b58\u3092\u5f97\u3089\u308c\u308b\u5185\u5bb9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D2C\u3068\u306f<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_035_img01.jpeg\" alt=\"D2C\u3068\u306f\" class=\"wp-image-1352\" srcset=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_035_img01.jpeg 800w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_035_img01-300x169.jpeg 300w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_035_img01-768x432.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>D2C\uff08Direct to Consumer\uff09\u3068\u306f\u3001\u30e1\u30fc\u30ab\u30fc\u304c\u5c0f\u58f2\u5e97\u3084\u5378\u58f2\u696d\u8005\u306e\u3088\u3046\u306a\u4e2d\u9593\u696d\u8005\u3092\u901a\u3055\u305a\u306b\u3001\u76f4\u63a5\u6d88\u8cbb\u8005\u306b\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002\u300cDtoC\u300d\u3068\u8868\u8a18\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f93\u6765\u306e\u4e2d\u9593\u696d\u8005\u3092\u7701\u7565\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30fc\u30ab\u30fc\u306f\u6d88\u8cbb\u8005\u3068\u76f4\u63a5\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001EC\u30b5\u30a4\u30c8\u3092\u4e2d\u5fc3\u306bSNS\u3001\u81ea\u793e\u5e97\u8217\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u70b9\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002\u5546\u54c1\u306e\u4f01\u753b\u30fb\u88fd\u9020\u304b\u3089\u8ca9\u58f2\u30fb\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u307e\u3067\u3092\u4e00\u8cab\u3057\u3066\u884c\u3044\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u81ea\u793e\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4fa1\u683c\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u3084\u3059\u304f\u3001\u5229\u76ca\u7387\u306e\u5411\u4e0a\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D2C\u3068B2C\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p>D2C\u306f\u3001\u4f01\u696d\u304c\u5546\u54c1\u3092\u4f01\u753b\u30fb\u958b\u767a\u3057\u3001\u4ef2\u4ecb\u696d\u8005\u3092\u4ecb\u3055\u305a\u306b\u81ea\u793eEC\u30b5\u30a4\u30c8\u3084\u76f4\u55b6\u5e97\u8217\u3092\u901a\u3058\u3066\u6d88\u8cbb\u8005\u3078\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001B2C\uff08Business to Consumer\uff09\u306f\u3001\u4f01\u696d\u304c\u6700\u7d42\u6d88\u8cbb\u8005\u306b\u5411\u3051\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u53d6\u5f15\u5f62\u614b\u3092\u6307\u3057\u307e\u3059\u3002\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u306f\u81ea\u793e\u76f4\u8ca9\u306b\u9650\u3089\u305a\u3001\u767e\u8ca8\u5e97\u30fb\u91cf\u8ca9\u5e97\u30fb\u4ee3\u7406\u5e97\u306a\u3069\u591a\u69d8\u306a\u7d4c\u8def\u3092\u901a\u3058\u3066\u884c\u308f\u308c\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>D2C\u306e\u5f37\u307f\u306f\u3001\u9867\u5ba2\u306e\u58f0\u3092\u76f4\u63a5\u304b\u3064\u8fc5\u901f\u306b\u53cd\u6620\u3067\u304d\u308b\u305f\u3081\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u67d4\u8edf\u306b\u6539\u5584\u3057\u3084\u3059\u3044\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u3068\u306e\u8ddd\u96e2\u304c\u8fd1\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3084\u4f53\u9a13\u3092\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u4f1d\u3048\u3089\u308c\u308b\u70b9\u3082BtoC\u3068\u306e\u5927\u304d\u306a\u9055\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D2C\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u80cc\u666f<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_035_img02.jpeg\" alt=\"\" class=\"wp-image-1353\" srcset=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_035_img02.jpeg 800w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_035_img02-300x169.jpeg 300w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_035_img02-768x432.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 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class=\"wp-block-heading\"><strong>SNS\u306e\u666e\u53ca<\/strong><\/h3>\n\n\n\n<p>\u304b\u3064\u3066\u4f01\u696d\u304c\u6d88\u8cbb\u8005\u306b\u76f4\u63a5\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306b\u306f\u3001\u30c6\u30ec\u30d3\u3084\u96d1\u8a8c\u3068\u3044\u3063\u305f\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u3084\u3001\u5e97\u8217\u6d41\u901a\u306b\u983c\u3089\u3056\u308b\u3092\u5f97\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3057\u304b\u3057SNS\u304c\u751f\u6d3b\u306b\u6df1\u304f\u6d78\u900f\u3057\u3001\u8ab0\u3082\u304c\u65e5\u5e38\u7684\u306b\u60c5\u5831\u3092\u767a\u4fe1\u30fb\u5171\u6709\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u3053\u306e\u69cb\u9020\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3057\u305f\u3002\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306f\u9ad8\u984d\u306a\u5e83\u544a\u8cbb\u3092\u304b\u3051\u306a\u304f\u3066\u3082\u3001\u5546\u54c1\u306e\u4e16\u754c\u89b3\u3084\u4fa1\u5024\u3092\u76f4\u63a5\u6d88\u8cbb\u8005\u306b\u5c4a\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u4e00\u65b9\u3067\u6d88\u8cbb\u8005\u3082\u5e83\u544a\u3088\u308a\u53e3\u30b3\u30df\u3084\u30ec\u30d3\u30e5\u30fc\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u767a\u4fe1\u3068\u3044\u3063\u305f\u300c\u30ea\u30a2\u30eb\u306a\u58f0\u300d\u3092\u91cd\u8996\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002SNS\u306f\u5358\u306a\u308b\u767a\u4fe1\u306e\u5834\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u540c\u58eb\u304c\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u5171\u6709\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u751f\u307f\u51fa\u3059\u5834\u3068\u3057\u3066\u5927\u304d\u306a\u5f71\u97ff\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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