{"id":1318,"date":"2025-09-30T18:25:12","date_gmt":"2025-09-30T09:25:12","guid":{"rendered":"https:\/\/generalasahi.co.jp\/cd\/ec\/?post_type=column&#038;p=1318"},"modified":"2026-02-02T15:07:26","modified_gmt":"2026-02-02T06:07:26","slug":"mailmarketing","status":"publish","type":"column","link":"https:\/\/generalasahi.co.jp\/cd\/ec\/column\/mailmarketing\/","title":{"rendered":"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff5c\u76ee\u7684\u30fb\u7a2e\u985e\u30fb\u59cb\u3081\u65b9\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u8fd1\u5e74\u3067\u306f\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u9ad8\u5ea6\u5316\u306b\u3088\u308a\u3001\u3088\u308a\u7cbe\u7dfb\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u304c\u5b9f\u73fe\u3057\u3001\u8ca9\u58f2\u4fc3\u9032\u3084\u30ea\u30d4\u30fc\u30c8\u7387\u5411\u4e0a\u3001\u9867\u5ba2\u80b2\u6210\u306b\u5927\u304d\u306a\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u306a\u305c\u4eca\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u306a\u306e\u304b\u3001\u30e1\u30ea\u30c3\u30c8\u3001\u52b9\u679c\u304c\u4e0a\u304c\u308b\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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class=\"wp-block-heading\"><strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u3068\u30e1\u30eb\u30de\u30ac\u306e\u9055\u3044<\/h3>\n\n\n\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30e1\u30eb\u30de\u30ac\u306f\u6df7\u540c\u3055\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u53b3\u5bc6\u306b\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u8aad\u8005\u306b\u614b\u5ea6\u5909\u5bb9\u3092\u8d77\u3053\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u76ee\u7684\u306e\u305f\u3081\u3001\u3069\u308c\u304f\u3089\u3044\u30e1\u30fc\u30eb\u304c\u8aad\u307e\u308c\u305f\u304b\u306a\u3069\u5206\u6790\u3092\u3057\u3066\u3001\u8cea\u3092\u4e0a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u203b\u614b\u5ea6\u5909\u5bb9\u3068\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u304b\u3089\u884c\u52d5\u306b\u79fb\u3059\u307e\u3067\u306e\u5fc3\u7406\u72b6\u614b\u306e\u5909\u5316<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:#7bdcb5\" class=\"has-inline-color\">\u30e1\u30eb\u30de\u30ac<\/mark><\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:#8ed1fc\" class=\"has-inline-color\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/mark><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u76ee\u7684<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u614b\u5ea6\u5909\u5bb9\u3092\u8d77\u3053\u3059\u3053\u3068<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5fc5\u8981\u306a\u30b9\u30ad\u30eb<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u6587\u7ae0\u529b\u30fb\u30c7\u30b6\u30a4\u30f3\u529b<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5206\u6790\u529b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u91cf<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u8cea<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u671f\u5f85\u3067\u304d\u308b\u52b9\u679c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u30d5\u30a1\u30f3\u5316<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u58f2\u4e0a\u5411\u4e0a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u306a\u305c\u4eca\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u304b\uff1f<\/strong><\/h2>\n\n\n\n<p>\u73fe\u5728\u3067\u3082\u300c\u30e1\u30fc\u30eb\u3092\u78ba\u8a8d\u3059\u308b\u7fd2\u6163\u300d\u306f\u6839\u5f37\u304f\u6b8b\u3063\u3066\u304a\u308a\u3001BtoB\u3001BtoC\u554f\u308f\u305a\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u3067\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u7d99\u7d9a\u5229\u7528\u306e\u5f37\u5316\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u300c\u30e1\u30fc\u30eb\u6d3b\u7528\u306e\u5f37\u307f\u300d\u3092\u696d\u7e3e\u306b\u3064\u306a\u3052\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7dcf\u52d9\u7701\u306e\u300c<a href=\"https:\/\/www.soumu.go.jp\/main_content\/001017241.pdf\">\u4ee4\u548c6\u5e74\u60c5\u5831\u901a\u4fe1\u30e1\u30c7\u30a3\u30a2\u306e\u5229\u7528\u6642\u9593\u3068\u60c5\u5831\u884c\u52d5\u306b\u95a2\u3059\u308b\u8abf\u67fb\u5831\u544a\u66f8<\/a>\u300d\u306b\u3088\u308b\u3068\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u7cfb\u30e1\u30c7\u30a3\u30a2\u306e\u5e73\u5747\u6642\u9593\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5229\u7528\u306f\u591a\u3044\u3082\u306e\u306e\u3001\u30e1\u30fc\u30eb\u5229\u7528\u3082\u5e45\u5e83\u3044\u5e74\u4ee3\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002\u7279\u306b\u30d3\u30b8\u30cd\u30b9\u5c64\u308430\u301c50\u4ee3\u3092\u4e2d\u5fc3\u306b\u3001\u30e1\u30fc\u30eb\u3092\u65e5\u5e38\u306e\u60c5\u5831\u6e90\u3068\u3057\u3066\u4f7f\u3046\u5c64\u304c\u591a\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3044\u3063\u305f\u30c7\u30fc\u30bf\u304b\u3089\u3001\u5404\u5e74\u4ee3\u306b\u3088\u3063\u3066\u30e1\u30fc\u30eb\u304c\u8eab\u8fd1\u306a\u30e1\u30c7\u30a3\u30a2\u306a\u3089\u3070\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6709\u76ca\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u306a\u308a\u3048\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"194\" src=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/image-13.png\" alt=\"\" class=\"wp-image-1319\" srcset=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/image-13.png 1000w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/image-13-300x58.png 300w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/image-13-768x149.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"177\" src=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/image-14.png\" alt=\"\" class=\"wp-image-1320\" srcset=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/image-14.png 977w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/image-14-300x54.png 300w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/image-14-768x139.png 768w\" sizes=\"auto, (max-width: 977px) 100vw, 977px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_036_img02.jpeg\" alt=\"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\" class=\"wp-image-1349\" srcset=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_036_img02.jpeg 800w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_036_img02-300x169.jpeg 300w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_036_img02-768x432.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a\u76ee\u7684\u306f\u5358\u306a\u308b\u60c5\u5831\u767a\u4fe1\u3067\u306f\u306a\u304f\u3001\u300c\u9867\u5ba2\u306e\u884c\u52d5\u3092\u4fc3\u9032\u3059\u308b\u300d\u3053\u3068\u304c\u5927\u304d\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u300c\u304a\u5ba2\u69d8\u306b\u4f55\u3092\u3057\u3066\u3082\u3089\u3044\u305f\u3044\u304b\uff1f\u300d\u3092\u660e\u78ba\u306b\u3057\u3066\u304b\u3089\u3001\u30e1\u30fc\u30eb\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\"><strong>AB\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u52b9\u679c\u691c\u8a3c\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u52b9\u679c\u306e\u9055\u3044\u3092\u6e2c\u5b9a\u3059\u308bAB\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u5dee\u51fa\u4eba\u540d\uff08\u30d6\u30e9\u30f3\u30c9\u540d\u30fb\u62c5\u5f53\u8005\u540d\uff09\u3001\u4ef6\u540d\u306e\u5de5\u592b\uff08\u9650\u5b9a\u611f\u30fb\u30e1\u30ea\u30c3\u30c8\u8a34\u6c42\uff09\u3001\u914d\u4fe1\u5bfe\u8c61\u8005\u3092\uff12\u30d1\u30bf\u30fc\u30f3\u7528\u610f\u3057\u3001\u691c\u8a3c\u3057\u307e\u3059\u3002\u3053\u306e\u691c\u8a3c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30de\u30c3\u30c1\u3057\u305f\u30e1\u30fc\u30eb\u8a2d\u8a08\u3092\u5b9f\u73fe\u3059\u308b\u306e\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ef6\u540d\u306b\u306f\u300c\u5177\u4f53\u7684\u306a\u6570\u5b57\u300d\u300c\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u300d\u300c\u8aad\u8005\u30e1\u30ea\u30c3\u30c8\u300d\u3092\u4f1d\u3048\u308b\u3068\u3001\u958b\u5c01\u7387\u304c\u5411\u4e0a\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30bc\u30cd\u30e9\u30eb\u30a2\u30b5\u30d2\u306e\u4e8b\u4f8b<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5316\u7ca7\u54c1\u30fb\u5065\u5eb7\u98df\u54c1\u4f1a\u793e\u3000A\u793e\u3055\u307e<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"835\" height=\"305\" src=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/image-30.png\" alt=\"\u5316\u7ca7\u54c1\u30fb\u5065\u5eb7\u98df\u54c1\u4f1a\u793e\u3000A\u793e\u3055\u307e\" class=\"wp-image-1406\" srcset=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/image-30.png 835w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/image-30-300x110.png 300w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/image-30-768x281.png 768w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><\/figure>\n\n\n\n<p><strong>\u8ab2\u984c\uff1a<\/strong><\/p>\n\n\n\n<p>\u304a\u8a66\u3057\u5546\u54c1\u304b\u3089\u5b9a\u671f\u8cfc\u5165\u3078\u306e\u5f15\u304d\u4e0a\u3052\u76ee\u7684\u306e\uff5c\u9867\u5ba2\u306e\u5fc3\u7406\u5909\u5316\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306e\u8a2d\u8a08<\/p>\n\n\n\n<p><strong>\u5c55\u958b\uff1a<\/strong><\/p>\n\n\n\n<p>\u3053\u306e\u65bd\u7b56\u306f\u3001DM\u3084SNS\u3068\u9023\u643a\u3057\u305f\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e00\u3064\u3068\u3057\u3066\u5b9f\u65bd\u3002\u9867\u5ba2\u3068\u3044\u304f\u3064\u304b\u306e\u63a5\u70b9\u3092\u78ba\u4fdd\u3057\u3064\u3064\u3082\u3001\u30e1\u30fc\u30eb\u3092\u30e1\u30a4\u30f3\u3068\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u9867\u5ba2\u306e\u80b2\u6210\u3092\u52b9\u7387\u7684\u306b\u9032\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u6ce8\u6587\u5f8c1\u30f5\u6708\u306e\u9593\u306b\u3001\u300c\u5546\u54c1\u7406\u89e3\u306e\u4fc3\u9032\u300d\u300c\u52b9\u679c\u3078\u306e\u671f\u5f85\u611f\u306e\u91b8\u6210\u300d\u300c\u30ea\u30d4\u30fc\u30c8\u306e\u304d\u3063\u304b\u3051\u4f5c\u308a\u300d\u3068\u3044\u30463\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u3051\u3066\u30e1\u30fc\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u8a2d\u8a08\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8cfc\u5165\u76f4\u5f8c\uff1a1\u901a\u76ee\u306e\u30e1\u30fc\u30eb\u3067\u3001<strong>\u300c\u5546\u54c1\u306e\u6b63\u3057\u3044\u4f7f\u3044\u65b9\u300d\u3084\u300c\u6210\u5206\u304c\u3082\u305f\u3089\u3059\u52b9\u679c\u300d<\/strong>\u3068\u3044\u3063\u305f\u5553\u8499\u5185\u5bb9\u3092\u8a34\u6c42\u3002<\/p>\n\n\n\n<p>2\u301c3\u9031\u9593\u5f8c\uff1a2\u901a\u76ee\u306e\u30e1\u30fc\u30eb\u3067\u3001<strong>\u300c\u5546\u54c1\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u304a\u5ba2\u69d8\u306e\u58f0\u300d\u3084\u300c\u3088\u304f\u3042\u308b\u8cea\u554f\u300d<\/strong>\u3092\u914d\u4fe1\u3057\u3001\u5546\u54c1\u3078\u306e\u4fe1\u983c\u611f\u3092\u91b8\u6210\u3002<\/p>\n\n\n\n<p>\u30e9\u30b9\u30c83\u65e5\u9593\uff1a \u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u307e\u3063\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3001<strong>\u300c\u4eca\u3060\u3051\u306e\u5b9a\u671f\u8cfc\u5165\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u300d<\/strong>\u3092\u30e9\u30b9\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u3057\u3066\u914d\u4fe1\u3002<\/p>\n\n\n\n<p><strong>\u7d50\u679c\uff1a<\/strong><\/p>\n\n\n\n<p><strong>\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u65bd\u7b56\u5f8c\u3001\u5b9a\u671f\u8cfc\u5165\u3078\u306e\u5f15\u304d\u4e0a\u3052\u7387\u304c200%UP\u3057\u307e\u3057\u305f\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u59cb\u3081\u65b9<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_036_img04.jpeg\" alt=\"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u59cb\u3081\u65b9\" class=\"wp-image-1351\" srcset=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_036_img04.jpeg 800w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_036_img04-300x169.jpeg 300w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_036_img04-768x432.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u306a\u304c\u3089\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u308b\u4e00\u9023\u306e\u6d41\u308c\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>STEP1. \u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u300c\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u306e\u304b\u300d\u3068\u3044\u3046\u76ee\u7684\u306e\u8a2d\u5b9a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u300c\u30e1\u30fc\u30eb\u3067\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u3092\u6708\u25cb\u4ef6\u306b\u5897\u3084\u3059\u300d\u3068\u3044\u3063\u305fKGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u3092\u5177\u4f53\u7684\u306b\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306eKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3001\u3064\u307e\u308a\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3084CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u914d\u4fe1\u30b7\u30ca\u30ea\u30aa\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8003\u3048\u3084\u3059\u304f\u306a\u308a\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8a2d\u8a08\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u76ee\u7684\u8a2d\u5b9a\u306f\u3001\u65bd\u7b56\u5168\u4f53\u306e\u6307\u91dd\u3068\u306a\u308b\u305f\u3081\u3001\u3058\u3063\u304f\u308a\u3068\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>STEP2. \u914d\u4fe1\u30ea\u30b9\u30c8\u3092\u6e96\u5099\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30e1\u30fc\u30eb\u3092\u5c4a\u3051\u308b\u5148\u306e\u30ea\u30b9\u30c8\u306e\u6e96\u5099\u3082\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3060\u3051\u3067\u306a\u304f\u3001\u540d\u524d\u3084\u6027\u5225\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u306a\u3069\u306e\u5c5e\u6027\u60c5\u5831\u3092\u6574\u7406\u3057\u3066\u304a\u304f\u3068\u3001\u5f8c\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30b9\u30c8\u306fWeb\u30b5\u30a4\u30c8\u306e\u4f1a\u54e1\u767b\u9332\u3001\u8cc7\u6599\u8acb\u6c42\u3084\u30a4\u30d9\u30f3\u30c8\u53c2\u52a0\u6642\u306e\u53d6\u5f97\u3001SNS\u3084\u30aa\u30d5\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8\u304b\u3089\u306e\u53d6\u5f97\u306a\u3069\u3001\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u96c6\u3081\u307e\u3059\u3002\u307e\u305f\u3001\u30ea\u30b9\u30c8\u306e\u6b63\u78ba\u6027\u30fb\u9bae\u5ea6\u3082\u91cd\u8981\u306a\u306e\u3067\u3001\u5b9a\u671f\u7684\u306a\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\uff08\u53e4\u3044\u30a2\u30c9\u30ec\u30b9\u306e\u524a\u9664\u3084\u7121\u52b9\u30e1\u30fc\u30eb\u306e\u9664\u53bb\uff09\u3082\u5fd8\u308c\u305a\u306b\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>STEP3. \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f01\u753b\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30e1\u30fc\u30eb\u306e\u672c\u6587\u306f\u3001\u53d7\u3051\u53d6\u308b\u9867\u5ba2\u306e\u8208\u5473\u3084\u30cb\u30fc\u30ba\u306b\u6cbf\u3063\u305f\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5358\u306a\u308b\u5ba3\u4f1d\u30e1\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u300c\u8aad\u307f\u305f\u3044\u300d\u300c\u5f79\u306b\u7acb\u3064\u300d\u3068\u611f\u3058\u3066\u3082\u3089\u3048\u308b\u5185\u5bb9\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3084\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u3066\u4f01\u753b\u3092\u9032\u3081\u308b\u3068\u3001\u8aad\u8005\u306e\u5fc3\u306b\u97ff\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5177\u4f53\u7684\u306b\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u305d\u306e\u30e1\u30fc\u30eb\u3092\u8aad\u3093\u3060\u9867\u5ba2\u304c\u6b21\u306e\u884c\u52d5\uff08\u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\u306a\u3069\uff09\u306b\u3064\u306a\u304c\u308b\u3088\u3046\u3001\u30b4\u30fc\u30eb\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30e1\u30fc\u30eb\u914d\u4fe1\u5f8c\u3001\u958b\u5c01\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u4ef6\u540d\u3082\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u300c\u9650\u5b9a\u300d\u300c\u5272\u5f15\u300d\u300c\u3007\u3007\u3055\u3093\u3078\u300d\u3068\u3044\u3063\u305f\u8a00\u8449\u3092\u4f7f\u3063\u3066\u3001\u7279\u5225\u611f\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u8a34\u6c42\u3059\u308b\u3053\u3068\u3067\u3001\u958b\u5c01\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>STEP4. 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href=\"https:\/\/www.hubspot.jp\/\">HubSpot (\u30cf\u30d6\u30b9\u30dd\u30c3\u30c8)<\/a>\uff1a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001CRM\u3001\u30bb\u30fc\u30eb\u30b9\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3092\u7d71\u5408\u3057\u305f\u3001\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>STEP5. 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class=\"wp-block-heading\"><strong>STEP6. 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