{"id":1326,"date":"2025-09-30T18:30:32","date_gmt":"2025-09-30T09:30:32","guid":{"rendered":"https:\/\/generalasahi.co.jp\/cd\/ec\/?post_type=column&#038;p=1326"},"modified":"2025-10-30T16:24:00","modified_gmt":"2025-10-30T07:24:00","slug":"bouncerate","status":"publish","type":"column","link":"https:\/\/generalasahi.co.jp\/cd\/ec\/column\/bouncerate\/","title":{"rendered":"\u76f4\u5e30\u7387\u3092\u5fb9\u5e95\u89e3\u8aac\uff5c\u30b5\u30a4\u30c8\u6539\u5584\u3078\u306e\u7b2c\u4e00\u6b69"},"content":{"rendered":"\n<p>Web\u30b5\u30a4\u30c8\u306e\u6210\u529f\u3092\u5de6\u53f3\u3059\u308b\u91cd\u8981\u306a\u6307\u6a19\u3001\u305d\u308c\u304c\u300c\u76f4\u5e30\u7387\u300d\u3067\u3059\u3002\u591a\u304f\u306e\u4f01\u696d\u304c\u82e6\u5fc3\u3059\u308b\u3053\u306e\u6570\u5024\u306f\u3001\u30b5\u30a4\u30c8\u306e\u5065\u5eb7\u72b6\u614b\u3092\u6620\u3057\u51fa\u3059\u93e1\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u76f4\u5e30\u7387\u306e\u672c\u8cea\u7684\u306a\u7406\u89e3\u304b\u3089\u6539\u5584\u6226\u7565\u307e\u3067\u3001\u5b9f\u8df5\u7684\u306a\u30ce\u30a6\u30cf\u30a6\u3092\u5fb9\u5e95\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA\uff09\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3067\u7c21\u5358\u306b\u78ba\u8a8d\u3067\u304d\u308b\u76f4\u5e30\u7387\u3067\u3059\u304c\u3001\u305d\u306e\u80cc\u5f8c\u306b\u3042\u308b\u672c\u5f53\u306e\u610f\u5473\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u5b9f\u306f\u5c11\u306a\u3044\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002\u76f4\u5e30\u7387\u306f\u5358\u306a\u308b\u6570\u5b57\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u793a\u3059\u8cb4\u91cd\u306a\u60c5\u5831\u6e90\u3068\u3044\u3048\u307e\u3059\u3002\u8aad\u307f\u9032\u3081\u3066\u3044\u304f\u3068\u3001\u76f4\u5e30\u7387\u304c\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u8ab2\u984c\u767a\u898b\u3068\u306a\u308a\u3001\u6539\u5584\u65b9\u6cd5\u3078\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u76f4\u5e30\u7387\u3068\u306f\uff1f<\/strong><\/h2>\n\n\n\n<p>Web\u30b5\u30a4\u30c8\u306e\u6210\u529f\u3092\u6e2c\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308b\u300c\u76f4\u5e30\u7387\u300d\u306f\u3001\u305d\u306e\u5b9a\u7fa9\u304c\u6642\u4ee3\u3068\u3068\u3082\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u304b\u3064\u3066\u4e3b\u6d41\u3060\u3063\u305f<strong>UA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u3068\u3001\u73fe\u5728\u4e3b\u6d41\u306eGA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff09<\/strong>\u3067\u306f\u3001\u76f4\u5e30\u7387\u306e\u7b97\u51fa\u65b9\u6cd5\u304c\u6839\u672c\u7684\u306b\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3001\u30c7\u30fc\u30bf\u3092\u6b63\u3057\u304f\u8aad\u307f\u89e3\u304f\u305f\u3081\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u96e2\u8131\u7387\u3068\u306e\u9055\u3044<\/strong><\/h2>\n\n\n\n<p>\u76f4\u5e30\u7387\u3092\u8aac\u660e\u3059\u308b\u4e2d\u3067\u3001\u96e2\u8131\u7387\u3068\u3044\u3046\u8a00\u8449\u3082\u3088\u304f\u8033\u306b\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u76f4\u5e30\u7387\u3068\u6df7\u540c\u3057\u3084\u3059\u3044\u96e2\u8131\u7387\u306b\u3064\u3044\u3066\u3082\u7d39\u4ecb\u3057\u3066\u304a\u304d\u307e\u3059\u3002\u5b9f\u306f\u3001\u3053\u306e2\u3064\u306e\u8a00\u8449\u306b\u306f\u660e\u78ba\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u96e2\u8131\u7387\u306f\u3001\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3092\u6700\u5f8c\u306b\u96e2\u8131\u3059\u308b\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5272\u5408\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001\u76f4\u5e30\u7387\u306f\u300c\u6700\u521d\u306e\u30da\u30fc\u30b8\u3067\u53bb\u3063\u3066\u3044\u304f\u300d\u72b6\u614b\u3092\u793a\u3057\u3001\u96e2\u8131\u7387\u306f\u300c\u30b5\u30a4\u30c8\u5185\u3092\u4e00\u5b9a\u7a0b\u5ea6\u56de\u904a\u3057\u305f\u5f8c\u306b\u53bb\u3063\u3066\u3044\u304f\u300d\u72b6\u614b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002Web\u5206\u6790\u306b\u304a\u3044\u3066\u3001\u3053\u306e\u4e21\u65b9\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30b5\u30a4\u30c8\u306e\u5165\u53e3\u3068\u51fa\u53e3\u3001\u305d\u308c\u305e\u308c\u306e\u8ab2\u984c\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff09\u306b\u304a\u3051\u308b\u76f4\u5e30\u7387<\/strong><\/h2>\n\n\n\n<p>\u73fe\u5728\u4e3b\u6d41\u3068\u306a\u3063\u3066\u3044\u308bGA4\u3067\u306f\u3001\u76f4\u5e30\u7387\u306e\u5b9a\u7fa9\u304c\u6839\u672c\u7684\u306b\u5909\u66f4\u3055\u308c\u307e\u3057\u305f\u3002\u5f93\u6765\u306eUA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u3068\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u8003\u3048\u65b9\u304c\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>GA4\u3067\u306f\u3001\u5f93\u6765\u306e\u76f4\u5e30\u7387\u306e\u5b9a\u7fa9\u304c\u5927\u304d\u304f\u5909\u66f4\u3055\u308c\u307e\u3057\u305f\u3002GA4\u306e\u76f4\u5e30\u7387\u306f\u3001\u300c\u30b5\u30a4\u30c8\u5185\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u793a\u3055\u306a\u304b\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5272\u5408\u300d\u3068\u3057\u3066\u5b9a\u7fa9\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u3044\u305a\u308c\u304b\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10\u79d2\u4ee5\u4e0a\u30da\u30fc\u30b8\u306b\u6ede\u5728\u3057\u305f\uff08\u203b\u30c7\u30d5\u30a9\u30eb\u30c8\u8a2d\u5b9a\u3001\u30ab\u30b9\u30bf\u30e0\u5909\u66f4\u53ef\u80fd\uff09<\/li>\n\n\n\n<li>2\u30da\u30fc\u30b8\u4ee5\u4e0a\u95b2\u89a7\u3057\u305f<\/li>\n\n\n\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\uff08\u5546\u54c1\u306e\u8cfc\u5165\u3001\u8cc7\u6599\u8acb\u6c42\u306a\u3069\uff09\u3092\u767a\u751f\u3055\u305b\u305f<\/li>\n<\/ul>\n\n\n\n<p>\u203b10\u79d2\u4ee5\u4e0a\u6ede\u5728\u306e\u6761\u4ef6\u306fGA4\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u8a2d\u5b9a\u3067\u3059\u304c\u3001\u30ab\u30b9\u30bf\u30e0\u3067\u5909\u66f4\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u6761\u4ef6\u3092\u4e00\u3064\u3082\u6e80\u305f\u3055\u306a\u304b\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u300c\u76f4\u5e30\u300d\u3068\u307f\u306a\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u65b0\u3057\u3044\u5b9a\u7fa9\u306b\u3088\u3063\u3066\u3001GA4\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u300c\u8cea\u306e\u9ad8\u3044\u884c\u52d5\u300d\u3092\u3088\u308a\u6b63\u78ba\u306b\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/11986666#bounce_rate&amp;zippy=%2C%E3%81%93%E3%81%AE%E8%A8%98%E4%BA%8B%E3%81%AE%E5%86%85%E5%AE%B9\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d8\u30eb\u30d7<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GA4\u306e\u76f4\u5e30\u7387\u8a08\u7b97\u65b9\u6cd5<\/strong><\/h3>\n\n\n\n<p>GA4\u306e\u76f4\u5e30\u7387\u306f\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u76f4\u5e30\u7387 = \uff081 &#8211; \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff09\u00d7 100<\/strong><\/p>\n\n\n\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u8a08\u7b97\u5f0f\uff1a<\/p>\n\n\n\n<p><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387 = \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3\u6570 \u00f7 \u5168\u30bb\u30c3\u30b7\u30e7\u30f3\u6570 \u00d7 100<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8a08\u7b97\u4f8b<\/strong><\/h3>\n\n\n\n<p>\u30b5\u30a4\u30c8\u306b100\u4eba\u304c\u8a2a\u554f\u3057\u3001\u305d\u306e\u3046\u306170\u4eba\u304c\u4e0a\u8a18\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6761\u4ef6\u306e\u3044\u305a\u308c\u304b\u3092\u6e80\u305f\u3057\u305f\u5834\u5408<\/p>\n\n\n\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff1a70%<\/p>\n\n\n\n<p>\u76f4\u5e30\u7387\uff1a\uff081- 0.7\uff09\u00d7 100 = 30%<\/p>\n\n\n\n<h3 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\/><\/figure>\n\n\n\n<p>\u76f4\u5e30\u7387\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3084\u307f\u304f\u3082\u306b\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u3092\u4fee\u6b63\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7279\u306b\u6539\u5584\u52b9\u679c\u304c\u9ad8\u3044\u30da\u30fc\u30b8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306e3\u3064\u306e\u57fa\u6e96\u3067\u3001\u512a\u5148\u3057\u3066\u6539\u5584\u3059\u3079\u304d\u30da\u30fc\u30b8\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. 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class=\"wp-block-heading\"><strong>\u76f4\u5e30\u7387\u6539\u5584\u306e\u305f\u3081\u306e5\u3064\u306e\u65bd\u7b56<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_038_img01.jpeg\" alt=\"\u76f4\u5e30\u7387\u6539\u5584\u306e\u305f\u3081\u306e5\u3064\u306e\u65bd\u7b56\" class=\"wp-image-1363\" srcset=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_038_img01.jpeg 800w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_038_img01-300x169.jpeg 300w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/09\/column_038_img01-768x432.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u3092\u6539\u5584\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>Web\u30b5\u30a4\u30c8\u306e\u8aad\u307f\u8fbc\u307f\u304c\u9045\u3044\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u5f85\u3064\u3053\u3068\u306b\u30b9\u30c8\u30ec\u30b9\u3092\u611f\u3058\u3001\u3059\u3050\u306b\u96e2\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u753b\u50cf\u306e\u5727\u7e2e\u3001\u30b5\u30fc\u30d0\u30fc\u306e\u5fdc\u7b54\u901f\u5ea6\u5411\u4e0a\u3001\u30ad\u30e3\u30c3\u30b7\u30e5\u306e\u6d3b\u7528\u306a\u3069\u306b\u3088\u3063\u3066\u3001\u30da\u30fc\u30b8\u306e\u8868\u793a\u901f\u5ea6\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u306f\u76f4\u5e30\u7387\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306f\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306b\u654f\u611f\u306a\u306e\u3067\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30b5\u30a4\u30c8\u8a2d\u8a08\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 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