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1.\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u9ad8\u9a30<\/strong><\/h3>\n\n\n\n\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u7af6\u4e89\u6fc0\u5316\u306b\u3088\u308a\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084SNS\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306f\u5e74\u3005\u4e0a\u6607\u3057\u3066\u304a\u308a\u3001\u5f93\u6765\u3068\u540c\u3058\u4e88\u7b97\u3067\u306f\u5341\u5206\u306a\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u56f0\u96e3\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n
2.\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u3068\u6d3b\u7528\u6280\u8853\u306e\u5411\u4e0a<\/strong><\/h3>\n\n\n\nCRM\u30b7\u30b9\u30c6\u30e0\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u904e\u53bb\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u52b9\u7387\u7684\u306b\u5206\u6790\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
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2. \u6d88\u8cbb\u8005\u884c\u52d5\u306e\u591a\u69d8\u5316\u3068\u60c5\u5831\u904e\u591a<\/strong><\/h3>\n\n\n\n\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306f\u5287\u7684\u306b\u5909\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n
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\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01EC\u4f11\u7720\u9867\u5ba2\u306e\u6398\u308a\u8d77\u3053\u3057\u65b9\uff5cRFM\u5206\u6790\u00d7MA\u6d3b\u7528\u306e\u5b9f\u8df5\u624b\u6cd5<\/a><\/p>\n\n\n\n\u30bc\u30cd\u30e9\u30eb\u30a2\u30b5\u30d2\u304c\u62c5\u5f53\u3057\u305f\u300c\u4f11\u7720\u9867\u5ba2\u6398\u308a\u8d77\u3053\u3057\u65bd\u7b56\u300d<\/strong><\/h2>\n\n\n\n\u79c1\u305f\u3061\u306f\u3001\u304a\u5ba2\u69d8\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u8868\u73fe\u529b\u3060\u3051\u3067\u306a\u304f\u3001\u6226\u7565\u7684\u306a\u4f01\u753b\u63d0\u6848\u3084\u65bd\u7b56\u306e\u5b9f\u884c\u307e\u3067\u3001\u7dcf\u5408\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3054\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u3001\u5f53\u793e\u306e\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
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LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u5897\u52a0\u984d: \u518d\u6d3b\u6027\u5316\u3057\u305f\u9867\u5ba2\u304c\u3001\u305d\u306e\u5f8c\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u305f\u304b\u3092\u898b\u307e\u3059\u3002<\/p>\n\n\n\n
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\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01EC\u4f11\u7720\u9867\u5ba2\u306e\u6398\u308a\u8d77\u3053\u3057\u65b9\uff5cRFM\u5206\u6790\u00d7MA\u6d3b\u7528\u306e\u5b9f\u8df5\u624b\u6cd5<\/a><\/p>\n\n\n\n\u30bc\u30cd\u30e9\u30eb\u30a2\u30b5\u30d2\u304c\u62c5\u5f53\u3057\u305f\u300c\u4f11\u7720\u9867\u5ba2\u6398\u308a\u8d77\u3053\u3057\u65bd\u7b56\u300d<\/strong><\/h2>\n\n\n\n\u79c1\u305f\u3061\u306f\u3001\u304a\u5ba2\u69d8\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u8868\u73fe\u529b\u3060\u3051\u3067\u306a\u304f\u3001\u6226\u7565\u7684\u306a\u4f01\u753b\u63d0\u6848\u3084\u65bd\u7b56\u306e\u5b9f\u884c\u307e\u3067\u3001\u7dcf\u5408\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3054\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u3001\u5f53\u793e\u306e\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
\u98df\u54c1\u30e1\u30fc\u30ab\u30fc\u901a\u8ca9\u4f1a\u793e A\u793e\u69d8<\/strong><\/h3>\n\n\n\n\n- \u4f11\u7720\u9867\u5ba2\u3092\u5bfe\u8c61\u306b\u3057\u305fDM\u4f5c\u6210\u306e\u3054\u76f8\u8ac7\u6848\u4ef6<\/strong><\/li>\n<\/ul>\n\n\n\n
\u80cc\u666f\u3068\u8ab2\u984c<\/strong>
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\u3053\u306e\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u3001\u4f11\u7720\u9867\u5ba2\u3092\u5bfe\u8c61\u306b\u3001\u81ea\u7531\u306b\u5546\u54c1\u3092\u9078\u629e\u3067\u304d\u308b\u300c\u3088\u308a\u3069\u308a\u8cfc\u5165\u300d\u306e\u4ed5\u7d44\u307f\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3092\u63d0\u6848\u3057\u3001\u5b9f\u65bd\u3002\u304a\u5ba2\u69d8\u304c\u300c\u8cfc\u5165\u3059\u308b\u30ab\u30bf\u30c1\u300d\u3092\u9078\u3079\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u518d\u8cfc\u5165\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u3001\u8cfc\u5165\u6a5f\u4f1a\u306e\u5e45\u3092\u5e83\u3052\u308b\u3053\u3068\u3092\u72d9\u3044\u3068\u3057\u305f\u3002<\/p>\n\n\n\n\u7d50\u679c\u3068\u8003\u5bdf<\/strong>
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\u4eca\u5f8c\u306e\u65b9\u91dd<\/strong>
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\u30b9\u30c6\u30c3\u30d71. \u6210\u679c\u3092\u6e2c\u308b\u305f\u3081\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/h3>\n\n\n\n\u65bd\u7b56\u306e\u6210\u679c\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u76ee\u6a19\uff08KPI\uff09\u3092\u5b9a\u3081\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n
\u25ceEC\u30b5\u30a4\u30c8\u306e\u5834\u5408:<\/p>\n\n\n\n
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\u53cd\u5fdc\u7387: \u30e1\u30fc\u30eb\u3084DM\u3092\u958b\u5c01\u30fb\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u308c\u305f\u9867\u5ba2\u306e\u5272\u5408\u3002<\/p>\n\n\n\n
LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u5897\u52a0\u984d: \u518d\u6d3b\u6027\u5316\u3057\u305f\u9867\u5ba2\u304c\u3001\u305d\u306e\u5f8c\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u305f\u304b\u3092\u898b\u307e\u3059\u3002<\/p>\n\n\n\n
\u25ceBtoB\u30d3\u30b8\u30cd\u30b9\u306e\u5834\u5408:<\/p>\n\n\n\n
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\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01EC\u4f11\u7720\u9867\u5ba2\u306e\u6398\u308a\u8d77\u3053\u3057\u65b9\uff5cRFM\u5206\u6790\u00d7MA\u6d3b\u7528\u306e\u5b9f\u8df5\u624b\u6cd5<\/a><\/p>\n\n\n\n\u30bc\u30cd\u30e9\u30eb\u30a2\u30b5\u30d2\u304c\u62c5\u5f53\u3057\u305f\u300c\u4f11\u7720\u9867\u5ba2\u6398\u308a\u8d77\u3053\u3057\u65bd\u7b56\u300d<\/strong><\/h2>\n\n\n\n\u79c1\u305f\u3061\u306f\u3001\u304a\u5ba2\u69d8\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u8868\u73fe\u529b\u3060\u3051\u3067\u306a\u304f\u3001\u6226\u7565\u7684\u306a\u4f01\u753b\u63d0\u6848\u3084\u65bd\u7b56\u306e\u5b9f\u884c\u307e\u3067\u3001\u7dcf\u5408\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3054\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u3001\u5f53\u793e\u306e\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
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LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u5897\u52a0\u984d: \u518d\u6d3b\u6027\u5316\u3057\u305f\u9867\u5ba2\u304c\u3001\u305d\u306e\u5f8c\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u305f\u304b\u3092\u898b\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/figure>\n\n\n\nQ.\u4f11\u7720\u9867\u5ba2\u3078\u306e\u63a5\u89e6\u983b\u5ea6\u306e\u76ee\u5b89\u306f\uff1f<\/strong><\/h3>\n\n\n\n
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