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href=\"https:\/\/generalasahi.co.jp\/cd\/ec\/column\/dormant-customers\/\" title=\"\">\u4f11\u7720\u9867\u5ba2\u3068\u306f\uff5c\u58f2\u4e0a\u3068\u6210\u9577\u6226\u7565\u306b\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u30fb\u6210\u529f\u4e8b\u4f8b<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">RFM\u5206\u6790\u306e\u57fa\u672c\u3068\u5b9f\u65bd\u624b\u9806<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/12\/article_image_1764629354.png\" alt=\"RFM\u5206\u6790\u306e\u57fa\u672c\u3068\u5b9f\u65bd\u624b\u9806\u306e\u753b\u50cf\" class=\"wp-image-1941\" srcset=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/12\/article_image_1764629354.png 800w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/12\/article_image_1764629354-300x169.png 300w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/12\/article_image_1764629354-768x432.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">RFM\u5206\u6790\u3068\u306f\uff1f3\u3064\u306e\u6307\u6a19\u306e\u610f\u5473\u3068\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u3001\u540d\u524d\u306f\u96e3\u3057\u305d\u3046\u3067\u3059\u304c\u3001\u5b9f\u306f\u3068\u3063\u3066\u3082\u30b7\u30f3\u30d7\u30eb\u306a\u8003\u3048\u65b9\u306a\u3093\u3067\u3059\u3002R\uff08Recency\uff1a\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u3001F\uff08Frequency\uff1a\u8cfc\u5165\u983b\u5ea6\uff09\u3001M\uff08Monetary\uff1a\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u6307\u6a19\u3067\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e3\u3064\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u300cRFM\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u306f\u3001\u300c\u6700\u5f8c\u306b\u3044\u3064\u8cb7\u3063\u3066\u304f\u308c\u305f\u304b\u300d\u3092\u898b\u308b\u6307\u6a19\u3067\u3059\u3002\u4eba\u9593\u306e\u8a18\u61b6\u3084\u95a2\u5fc3\u306f\u6642\u9593\u3068\u3068\u3082\u306b\u8584\u308c\u3066\u3044\u304f\u3082\u306e\u3002\u6700\u8fd1\u8cfc\u5165\u3057\u3066\u304f\u308c\u305f\u9867\u5ba2\u307b\u3069\u3001\u6b21\u3082\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u30011\u30f6\u6708\u524d\u306b\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u30681\u5e74\u524d\u306b\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u3067\u306f\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3082\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u306f\u3001\u300c\u3069\u308c\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u8cb7\u3063\u3066\u304f\u308c\u3066\u3044\u308b\u304b\u300d\u3092\u793a\u3057\u307e\u3059\u3002\u6708\u306b1\u56de\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u3068\u5e74\u306b1\u56de\u306e\u9867\u5ba2\u3067\u306f\u3001\u95a2\u4fc2\u6027\u306e\u6df1\u3055\u304c\u5168\u304f\u9055\u3044\u307e\u3059\u3002\u983b\u5ea6\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u611b\u7740\u3082\u5f37\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306f\u3001\u300c\u3044\u304f\u3089\u8cb7\u3063\u3066\u304f\u308c\u3066\u3044\u308b\u304b\u300d\u3068\u3044\u3046\u6307\u6a19\u3067\u3059\u3002\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u3001\u305d\u308c\u3060\u3051\u7686\u69d8\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u8ca2\u732e\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u5927\u5207\u306a\u5b58\u5728\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u91d1\u984d\u3060\u3051\u3067\u306a\u304f\u3001Recency\u3084Frequency\u3068\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u898b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">RFM\u5206\u6790\u306e\u5177\u4f53\u7684\u306a\u5b9f\u65bd\u30b9\u30c6\u30c3\u30d7<\/h3>\n\n\n\n<p>\u3067\u306f\u3001\u5b9f\u969b\u306bRFM\u5206\u6790\u3092\u59cb\u3081\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u307e\u305a\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6574\u7406\u3067\u3059\u3002\u6700\u4f4e\u9650\u5fc5\u8981\u306a\u306e\u306f\u3001\u9867\u5ba2ID\u3001\u8cfc\u5165\u65e5\u3001\u8cfc\u5165\u91d1\u984d\u305d\u3057\u3066\u53d7\u6ce8ID\uff08\u6ce8\u6587\u756a\u53f7\uff09\u306e4\u3064\u3067\u3059\u3002\u7279\u306bFrequency\uff08\u983b\u5ea6\uff09\u3092\u96c6\u8a08\u3059\u308b\u969b\u3001\u5546\u54c1\u6570\u3067\u306f\u306a\u304f\u300e\u6ce8\u6587\u56de\u6570\u300f\u3092\u6b63\u3057\u304f\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u305f\u3081\u306b\u53d7\u6ce8ID\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3055\u3048\u3042\u308c\u3070\u3001RFM\u5206\u6790\u306f\u59cb\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001\u5404\u6307\u6a19\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u57fa\u6e96\u3092\u6c7a\u3081\u307e\u3059\u3002\u4f8b\u3048\u3070Recency\u306a\u3089\u3001\u300c30\u65e5\u4ee5\u5185\uff1a5\u70b9\u300d\u300c31\u301c60\u65e5\uff1a4\u70b9\u300d\u3068\u3044\u3063\u305f\u8a2d\u5b9a\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u306e\u57fa\u6e96\u306f\u3001\u696d\u754c\u3084\u5546\u6750\u7279\u6027\u306b\u3088\u3063\u3066\u8abf\u6574\u304c\u5fc5\u8981\u3067\u3059\u3002\u30a2\u30d1\u30ec\u30ebEC\u306a\u3089\u5b63\u7bc0\u3054\u3068\u3001\u98df\u54c1EC\u306a\u3089\u6708\u5358\u4f4d\u3067\u8a2d\u5b9a\u3059\u308b\u306a\u3069\u3001\u81ea\u793e\u306b\u5408\u308f\u305b\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30c7\u30fc\u30bf\u306e\u96c6\u8a08\u306f\u3001Excel\u3084Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u3082\u5341\u5206\u53ef\u80fd\u3067\u3059\u3002\u9867\u5ba2\u3054\u3068\u306b\u6700\u7d42\u8cfc\u5165\u65e5\u3001\u8cfc\u5165\u56de\u6570\u3001\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u3092\u8a08\u7b97\u3057\u3001\u5148\u307b\u3069\u6c7a\u3081\u305f\u57fa\u6e96\u3067\u30b9\u30b3\u30a2\u3092\u3064\u3051\u3066\u3044\u304d\u307e\u3059\u3002\u6163\u308c\u3066\u304f\u308c\u3070\u3001MA\u30c4\u30fc\u30eb\u3084BI\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001\u3044\u3088\u3044\u3088\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3067\u3059\u3002R\u3001F\u3001M\u305d\u308c\u305e\u308c5\u6bb5\u968e\u3067\u8a55\u4fa1\u3059\u308b\u3068\u30015\u00d75\u00d75\uff1d125\u901a\u308a\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u5b9f\u52d9\u3067\u306f10\u301c20\u7a0b\u5ea6\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u96c6\u7d04\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u512a\u826f\u9867\u5ba2\uff08RFM\u5168\u3066\u9ad8\u30b9\u30b3\u30a2\uff09\u300d\u300c\u65b0\u898f\u9867\u5ba2\uff08R\u9ad8\u3001F\u30fbM\u4f4e\uff09\u300d\u300c\u4f11\u7720\u9867\u5ba2\uff08R\u4f4e\u3001F\u30fbM\u9ad8\uff09\u300d\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">RFM\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u6ce8\u610f\u70b9<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u9650\u3089\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3067\u3001\u3059\u3050\u306b\u5b9f\u884c\u53ef\u80fd\u306a\u65bd\u7b56\u8a2d\u8a08\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u3053\u3068\u3067\u3059\u3002\u8907\u96d1\u306a\u7d71\u8a08\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u3001\u57fa\u672c\u7684\u306a\u96c6\u8a08\u30b9\u30ad\u30eb\u304c\u3042\u308c\u3070\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u7d50\u679c\u304c\u6570\u5024\u3067\u660e\u78ba\u306b\u51fa\u308b\u305f\u3081\u3001\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3082\u3064\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3046\u4e00\u3064\u306e\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u9867\u5ba2\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\uff08\u72b6\u614b\uff09\u306b\u5fdc\u3058\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u6700\u8fd1\u8cfc\u5165\u3057\u305f\u9ad8\u984d\u5546\u54c1\u306e\u9867\u5ba2\u306b\u306f\u624b\u539a\u3044\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u3092\u3001\u9577\u671f\u4f11\u7720\u306e\u5c11\u984d\u9867\u5ba2\u306b\u306f\u518d\u8cfc\u5165\u3092\u4fc3\u3059\u30af\u30fc\u30dd\u30f3\u3092\u3001\u3068\u3044\u3063\u305f\u5177\u5408\u306b\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u914d\u5206\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u6ce8\u610f\u70b9\u3082\u3042\u308a\u307e\u3059\u3002RFM\u5206\u6790\u306f\u3042\u304f\u307e\u3067\u300c\u904e\u53bb\u306e\u8cfc\u8cb7\u884c\u52d5\u300d\u306b\u57fa\u3065\u304f\u5206\u6790\u3067\u3059\u3002\u9867\u5ba2\u306e\u5c06\u6765\u306e\u884c\u52d5\u3084\u3001\u8cfc\u8cb7\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u7406\u7531\u307e\u3067\u306f\u5206\u304b\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u3084\u9867\u5ba2\u5c5e\u6027\u3092\u8003\u616e\u3057\u306a\u3044\u70b9\u3082\u9650\u754c\u306e\u4e00\u3064\u3067\u3059\u300230\u4ee3\u5973\u6027\u306860\u4ee3\u7537\u6027\u3067\u306f\u3001\u540c\u3058RFM\u30b9\u30b3\u30a2\u3067\u3082\u8cfc\u8cb7\u884c\u52d5\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001RFM\u5206\u6790\u306f\u4e07\u80fd\u30c4\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u4ed6\u306e\u5206\u6790\u624b\u6cd5\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u3084Web\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306a\u3069\u3001\u5b9a\u6027\u7684\u30fb\u5b9a\u91cf\u7684\u306a\u60c5\u5831\u3092\u52a0\u5473\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u9867\u5ba2\u7406\u89e3\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f11\u7720\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u985e\u65b9\u6cd5<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/12\/article_image_1764629361.png\" alt=\"\u4f11\u7720\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u985e\u65b9\u6cd5\u306e\u753b\u50cf\" class=\"wp-image-1943\" srcset=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/12\/article_image_1764629361.png 800w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/12\/article_image_1764629361-300x169.png 300w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/12\/article_image_1764629361-768x432.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 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class=\"wp-block-heading\">RFM\u5206\u6790\u306e\u5b9f\u88c5\u30b9\u30c6\u30c3\u30d7\u3068\u30c4\u30fc\u30eb\u9078\u5b9a<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u3092\u59cb\u3081\u308b\u969b\u3001\u591a\u304f\u306e\u4f01\u696d\u69d8\u304c\u6700\u521d\u306b\u3064\u307e\u305a\u304f\u306e\u304c\u300c\u3069\u3053\u304b\u3089\u624b\u3092\u3064\u3051\u3066\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u5b9f\u306f\u3001RFM\u5206\u6790\u306e\u5b9f\u88c5\u306f\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u9032\u3081\u308b\u3068\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>1. \u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u6574\u7406<\/strong><\/p>\n\n\n\n<p>\u307e\u305a\u6700\u521d\u306b\u5fc5\u8981\u306a\u306e\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u6574\u7406\u3067\u3059\u3002\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306f\u4ee5\u4e0b\u306e4\u3064\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2ID\uff08\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3067\u3082\u53ef\uff09\uff1a\u9867\u5ba2\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cfc\u5165\u65e5\u6642\uff1a\u6700\u7d42\u8cfc\u5165\u65e5\u3092\u5272\u308a\u51fa\u3059\u305f\u3081<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cfc\u5165\u91d1\u984d\uff1a\u7d2f\u8a08\u91d1\u984d\u3092\u8a08\u7b97\u3059\u308b\u305f\u3081<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53d7\u6ce8ID\uff08\u6ce8\u6587\u756a\u53f7\uff09\uff1a\u8cfc\u5165\u56de\u6570\u3092\u6b63\u78ba\u306b\u6570\u3048\u308b\u305f\u3081<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306f\u3001\u591a\u304f\u306e\u5834\u5408EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089 CSV\u5f62\u5f0f\u3067\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3067\u304d\u307e\u3059\u3002Shopify\u3084BASE\u3001EC-CUBE\u306a\u3069\u3001\u4e3b\u8981\u306aEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306f\u5fc5\u305a\u30c7\u30fc\u30bf\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30fc\u30bf\u6574\u7406\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u7406\u60f3\u7684\u306b\u306f\u300e\u540d\u5bc4\u305b\u300f\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u624b\u4f5c\u696d\u3067\u306f\u56f0\u96e3\u3067\u3059\u3002\u307e\u305a\u306f<strong>\u300e\u9867\u5ba2ID\u300f\u3084\u300e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u300f\u3092\u30ad\u30fc\u306b\u3057\u3066\u96c6\u8a08\u3059\u308b\u3060\u3051\u3067\u3082\u5341\u5206\u306a\u50be\u5411\u304c\u898b\u3048\u307e\u3059\u3002<\/strong>\u5b8c\u74a7\u306a\u30c7\u30fc\u30bf\u6574\u5099\u306b\u6642\u9593\u3092\u304b\u3051\u308b\u3088\u308a\u3001\u307e\u305a\u306f\u5206\u6790\u3057\u3066\u307f\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>2. RFM\u30b9\u30b3\u30a2\u306e\u7b97\u51fa\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p>\u30c7\u30fc\u30bf\u304c\u6574\u7406\u3067\u304d\u305f\u3089\u3001\u6b21\u306fRFM\u30b9\u30b3\u30a2\u306e\u7b97\u51fa\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u3001\u5404\u6307\u6a19\u30925\u6bb5\u968e\u306b\u5206\u985e\u3059\u308b\u65b9\u6cd5\u304c\u3088\u304f\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u306e\u4f8b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5\u70b9\uff1a30\u65e5\u4ee5\u5185<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4\u70b9\uff1a31\uff5e60\u65e5<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3\u70b9\uff1a61\uff5e90\u65e5<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2\u70b9\uff1a91\uff5e180\u65e5<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\u70b9\uff1a181\u65e5\u4ee5\u4e0a<\/li>\n<\/ul>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u3053\u306e\u533a\u5207\u308a\u65b9\u306f\u696d\u754c\u3084\u5546\u6750\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u65e5\u7528\u54c1\u306eEC\u30b5\u30a4\u30c8\u306a\u308930\u65e5\u5358\u4f4d\u304c\u9069\u5207\u3067\u3059\u304c\u3001\u5bb6\u5177\u306eEC\u30b5\u30a4\u30c8\u306a\u308990\u65e5\u5358\u4f4d\u306e\u65b9\u304c\u73fe\u5b9f\u7684\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3068Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306b\u3064\u3044\u3066\u3082\u540c\u69d8\u306b\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5408\u3063\u305f\u57fa\u6e96\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>3. \u5206\u6790\u30c4\u30fc\u30eb\u306e\u9078\u5b9a<\/strong><\/p>\n\n\n\n<p>RFM\u5206\u6790\u3092\u884c\u3046\u30c4\u30fc\u30eb\u306b\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u30663\u3064\u306e\u9078\u629e\u80a2\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u30a8\u30af\u30bb\u30eb\/\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e1\u30ea\u30c3\u30c8\uff1a\u7121\u6599\u3001\u8ab0\u3067\u3082\u4f7f\u3048\u308b\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u81ea\u7531<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30e1\u30ea\u30c3\u30c8\uff1a\u5927\u91cf\u30c7\u30fc\u30bf\u306b\u306f\u4e0d\u5411\u304d\u3001\u81ea\u52d5\u5316\u304c\u96e3\u3057\u3044<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u304a\u3059\u3059\u3081\uff1a\u9867\u5ba2\u65701\u4e07\u4eba\u4ee5\u4e0b\u306e\u4f01\u696d\u69d8<\/li>\n<\/ul>\n\n\n\n<p><strong>BI\u30c4\u30fc\u30eb\uff08Tableau\u3001Looker Studio\u7b49\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e1\u30ea\u30c3\u30c8\uff1a\u8996\u899a\u5316\u304c\u5f97\u610f\u3001\u5927\u91cf\u30c7\u30fc\u30bf\u3082\u51e6\u7406\u53ef\u80fd<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30e1\u30ea\u30c3\u30c8\uff1a\u7fd2\u5f97\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u3001\u30e9\u30a4\u30bb\u30f3\u30b9\u8cbb\u7528<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u304a\u3059\u3059\u3081\uff1a\u30c7\u30fc\u30bf\u5206\u6790\u5c02\u4efb\u8005\u304c\u3044\u308b\u4f01\u696d\u69d8<\/li>\n<\/ul>\n\n\n\n<p><strong>CRM\/MA\u30c4\u30fc\u30eb\u5185\u8535\u6a5f\u80fd<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e1\u30ea\u30c3\u30c8\uff1a\u5206\u6790\u304b\u3089\u65bd\u7b56\u5b9f\u884c\u307e\u3067\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30e1\u30ea\u30c3\u30c8\uff1a\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u6a5f\u80fd\u5dee\u304c\u5927\u304d\u3044<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u304a\u3059\u3059\u3081\uff1a\u3059\u3067\u306bMA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u6e08\u307f\u306e\u4f01\u696d\u69d8<\/li>\n<\/ul>\n\n\n\n<p>\u5b9f\u969b\u306e\u3068\u3053\u308d\u3001\u6700\u521d\u306f\u30a8\u30af\u30bb\u30eb\u3067\u59cb\u3081\u3066\u3001\u6210\u679c\u304c\u51fa\u3066\u304b\u3089\u5c02\u9580\u30c4\u30fc\u30eb\u306b\u79fb\u884c\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u300c\u5b8c\u74a7\u306a\u30c4\u30fc\u30eb\u300d\u3092\u6c42\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u4eca\u3059\u3050\u59cb\u3081\u3089\u308c\u308b\u65b9\u6cd5\u300d\u3092\u9078\u3076\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MA\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u8a2d\u5b9a<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u306e\u7d50\u679c\u3092\u5b9f\u969b\u306e\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u306b\u306f\u3001MA\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u4e3b\u8981\u306aMA\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>1. \u30c7\u30fc\u30bf\u30a4\u30f3\u30dd\u30fc\u30c8\u306e\u57fa\u672c\u8a2d\u5b9a<\/strong><\/p>\n\n\n\n<p>\u591a\u304f\u306eMA\u30c4\u30fc\u30eb\u3067\u306f\u3001CSV\u30d5\u30a1\u30a4\u30eb\u3067\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u30a4\u30f3\u30dd\u30fc\u30c8\u304c\u53ef\u80fd\u3067\u3059\u3002\u30a4\u30f3\u30dd\u30fc\u30c8\u6642\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>**\u30ad\u30fc\u3068\u306a\u308b\u9805\u76ee\u306e\u8a2d\u5b9a**\uff1a\u901a\u5e38\u306f\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u30ad\u30fc\u306b\u3057\u307e\u3059<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>**\u30ab\u30b9\u30bf\u30e0\u9805\u76ee\u306e\u4f5c\u6210**\uff1aRFM\u30b9\u30b3\u30a2\u3092\u683c\u7d0d\u3059\u308b\u9805\u76ee\u3092\u4e8b\u524d\u306b\u4f5c\u6210<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>**\u66f4\u65b0\u30eb\u30fc\u30eb\u306e\u8a2d\u5b9a**\uff1a\u65e2\u5b58\u30c7\u30fc\u30bf\u3092\u4e0a\u66f8\u304d\u3059\u308b\u304b\u3001\u8ffd\u52a0\u3059\u308b\u304b\u306e\u8a2d\u5b9a<\/li>\n<\/ul>\n\n\n\n<p>\u4e00\u822c\u7684\u306aMA\u30c4\u30fc\u30eb\u3067\u306f\u3001\u6708\u306b1\u56de\u7a0b\u5ea6\u306e\u983b\u5ea6\u3067RFM\u30b9\u30b3\u30a2\u3092\u66f4\u65b0\u3059\u308b\u306e\u304c\u73fe\u5b9f\u7684\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u66f4\u65b0\u306f\u6280\u8853\u7684\u306b\u306f\u53ef\u80fd\u3067\u3059\u304c\u3001\u65bd\u7b56\u306e\u5b9f\u884c\u983b\u5ea6\u3092\u8003\u3048\u308b\u3068\u6708\u6b21\u66f4\u65b0\u3067\u5341\u5206\u306a\u30b1\u30fc\u30b9\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>2. \u30bb\u30b0\u30e1\u30f3\u30c8\u4f5c\u6210\u306e\u5b9f\u8df5<\/strong><\/p>\n\n\n\n<p>RFM\u30b9\u30b3\u30a2\u3092MA\u30c4\u30fc\u30eb\u306b\u30a4\u30f3\u30dd\u30fc\u30c8\u3057\u305f\u3089\u3001\u6b21\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u4f5c\u6210\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u4f8b\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u512a\u826f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\uff08RFM\uff1a555\uff5e444\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7279\u5fb4\uff1a\u983b\u7e41\u306b\u9ad8\u984d\u5546\u54c1\u3092\u8cfc\u5165<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65bd\u7b56\uff1a\u65b0\u5546\u54c1\u306e\u5148\u884c\u6848\u5185\u3001VIP\u9650\u5b9a\u30bb\u30fc\u30eb<\/li>\n<\/ul>\n\n\n\n<p><strong>\u4f11\u7720\u4e88\u5099\u8ecd\u30bb\u30b0\u30e1\u30f3\u30c8\uff08RFM\uff1a3XX\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7279\u5fb4\uff1a\u6700\u8fd1\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u304c\u3001\u904e\u53bb\u306f\u512a\u826f\u9867\u5ba2<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65bd\u7b56\uff1a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5fa9\u6d3b\u30aa\u30d5\u30a1\u30fc<\/li>\n<\/ul>\n\n\n\n<p><strong>\u4f4e\u95a2\u4e0e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\uff08RFM\uff1a1XX\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7279\u5fb4\uff1a\u9577\u671f\u9593\u8cfc\u5165\u306a\u3057<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65bd\u7b56\uff1a\u5927\u5e45\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u3088\u308b\u7406\u7531\u8abf\u67fb<\/li>\n<\/ul>\n\n\n\n<p><strong>3. \u81ea\u52d5\u5316\u30b7\u30ca\u30ea\u30aa\u306e\u69cb\u7bc9<\/strong><\/p>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306e\u771f\u4fa1\u306f\u3001\u30b7\u30ca\u30ea\u30aa\u306e\u81ea\u52d5\u5316\u306b\u3042\u308a\u307e\u3059\u3002\u4f11\u7720\u9867\u5ba2\u6398\u308a\u8d77\u3053\u3057\u306b\u52b9\u679c\u7684\u306a\u30b7\u30ca\u30ea\u30aa\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u6bb5\u968e\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u30b7\u30ca\u30ea\u30aa<\/strong><\/p>\n\n\n\n<p>1. \u4f11\u772030\u65e5\u76ee\uff1a\u300c\u6700\u8fd1\u3044\u304b\u304c\u3067\u3059\u304b\uff1f\u300d\u30e1\u30fc\u30eb<\/p>\n\n\n\n<p>2. \u4f11\u772060\u65e5\u76ee\uff1a10%OFF\u30af\u30fc\u30dd\u30f3\u4ed8\u304d\u30e1\u30fc\u30eb<\/p>\n\n\n\n<p>3. \u4f11\u772090\u65e5\u76ee\uff1a\u30a2\u30f3\u30b1\u30fc\u30c8\uff0b20%OFF\u30af\u30fc\u30dd\u30f3<\/p>\n\n\n\n<p>4. \u4f11\u7720120\u65e5\u76ee\uff1a\u6700\u7d42\u6848\u5185\uff0830%OFF\uff09<\/p>\n\n\n\n<p>\u3053\u306e\u30b7\u30ca\u30ea\u30aa\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u5f90\u3005\u306b\u30aa\u30d5\u30a1\u30fc\u3092\u5f37\u5316\u3057\u3066\u3044\u304f\u70b9\u3067\u3059\u3002\u3044\u304d\u306a\u308a\u5927\u5e45\u5272\u5f15\u3092\u63d0\u793a\u3059\u308b\u3068\u3001\u300c\u3082\u3046\u5c11\u3057\u5f85\u3066\u3070\u3082\u3063\u3068\u5b89\u304f\u306a\u308b\u304b\u3082\u300d\u3068\u3044\u3046\u671f\u5f85\u3092\u6301\u305f\u308c\u3066\u3057\u307e\u3046\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u203b\u91cd\u8981\uff1a\u8cfc\u5165\u304c\u767a\u751f\u3057\u305f\u6642\u70b9\u3067\u3001\u81ea\u52d5\u7684\u306b\u3053\u306e\u30b7\u30ca\u30ea\u30aa\u304b\u3089\u9664\u5916\u3055\u308c\u308b\u8a2d\u5b9a\uff08\u30b4\u30fc\u30eb\u8a2d\u5b9a\uff09\u3092\u5fc5\u305a\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f11\u7720\u9867\u5ba2\u5411\u3051\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8a2d\u8a08<\/h3>\n\n\n\n<p>\u4f11\u7720\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u3001\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u8a2d\u8a08\u3067\u3059\u3002\u5358\u306b\u300c\u304a\u4e45\u3057\u3076\u308a\u3067\u3059\u300d\u3068\u3044\u3046\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3060\u3051\u3067\u306f\u3001\u52b9\u679c\u306f\u671f\u5f85\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p><strong>1. \u4ef6\u540d\u8a2d\u8a08\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<p>\u4f11\u7720\u9867\u5ba2\u306f\u3001\u305d\u3082\u305d\u3082\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u4f4e\u3044\u305f\u3081\u3001\u4ef6\u540d\u306e\u5de5\u592b\u304c\u7279\u306b\u91cd\u8981\u3067\u3059\u3002\u52b9\u679c\u7684\u3068\u3055\u308c\u308b\u4ef6\u540d\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u578b<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u3007\u3007\u69d8\u30013\u30f6\u6708\u3076\u308a\u306b\u304a\u4f1a\u3044\u3067\u304d\u3066\u5b09\u3057\u3044\u3067\u3059\u300d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u3007\u3007\u69d8\u3060\u3051\u306e\u7279\u5225\u306a\u304a\u77e5\u3089\u305b\u304c\u3042\u308a\u307e\u3059\u300d<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7dca\u6025\u6027\u8a34\u6c42\u578b<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u3010\u672c\u65e5\u9650\u308a\u3011\u7279\u5225\u306b\u9078\u3070\u308c\u305f\u4f1a\u54e1\u69d8\u9650\u5b9a\u306e\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u300d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u3042\u306824\u6642\u9593\uff01\u3007\u3007\u69d8\u306e\u7279\u5178\u304c\u5931\u52b9\u3057\u307e\u3059\u300d<\/li>\n<\/ul>\n\n\n\n<p><strong>\u611f\u60c5\u8a34\u6c42\u578b<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u3007\u3007\u69d8\u306b\u3001\u3082\u3046\u4e00\u5ea6\u5f53\u5e97\u306e\u81ea\u6162\u306e\u5546\u54c1\u3092\u304a\u5c4a\u3051\u3057\u305f\u3044\u3067\u3059\u300d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u4ee5\u524d\u3054\u611b\u7528\u3044\u305f\u3060\u3044\u3066\u3044\u305f\u3007\u3007\u69d8\u306b\u3001\u3069\u3046\u3057\u3066\u3082\u304a\u4f1d\u3048\u3057\u305f\u3044\u30cb\u30e5\u30fc\u30b9\u304c\u3042\u308a\u3054\u9023\u7d61\u3044\u305f\u3057\u307e\u3057\u305f\u3002\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u578b\u306e\u4ef6\u540d\u306f\u958b\u5c01\u7387\u304c\u5e73\u57475\u301c10%\u5411\u4e0a\u3059\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u4f7f\u3044\u3059\u304e\u308b\u3068\u52b9\u679c\u304c\u8584\u308c\u308b\u305f\u3081\u3001\u30d0\u30e9\u30f3\u30b9\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>2. \u672c\u6587\u69cb\u6210\u306e\u57fa\u672c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong><\/p>\n\n\n\n<p>\u4f11\u7720\u9867\u5ba2\u5411\u3051\u30e1\u30fc\u30eb\u306e\u672c\u6587\u4f8b\uff1a<\/p>\n\n\n\n<p><strong>\u5192\u982d\uff1a\u5171\u611f\u3068\u7406\u7531\u306e\u63d0\u793a<\/strong><\/p>\n\n\n\n<p>\u300c\u304a\u5fd9\u3057\u3044\u4e2d\u3001\u30e1\u30fc\u30eb\u3092\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002\u4ee5\u524d\u3054\u611b\u7528\u3044\u305f\u3060\u3044\u3066\u3044\u305f\u3007\u3007\u69d8\u306b\u3001\u3069\u3046\u3057\u3066\u3082\u304a\u4f1d\u3048\u3057\u305f\u3044\u30cb\u30e5\u30fc\u30b9\u304c\u3042\u308a\u3054\u9023\u7d61\u3044\u305f\u3057\u307e\u3057\u305f\u3002\u300d<\/p>\n\n\n\n<p><strong>\u4e2d\u76e4\uff1a\u5909\u5316\u3084\u6539\u5584\u306e\u5831\u544a<\/strong><\/p>\n\n\n\n<p>\u300c\u5b9f\u306f\u3001\u3007\u3007\u69d8\u306b\u6700\u5f8c\u306b\u3054\u5229\u7528\u3044\u305f\u3060\u3044\u305f\u5f8c\u3001\u304a\u5ba2\u69d8\u306e\u58f0\u3092\u5143\u306b\u4ee5\u4e0b\u306e\u6539\u5584\u3092\u884c\u3044\u307e\u3057\u305f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9001\u6599\u3092\u5168\u54c1\u7121\u6599\u306b\u5909\u66f4<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8fd4\u54c1\u671f\u9593\u309230\u65e5\u9593\u306b\u5ef6\u9577<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53d6\u308a\u6271\u3044\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u6570\u304c\u5927\u5e45\u306b\u62e1\u5145\u300d<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7d42\u76e4\uff1a\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3068CTA<\/strong><\/p>\n\n\n\n<p>\u300c\u3007\u3007\u69d8\u306b\u3082\u3046\u4e00\u5ea6\u5f53\u5e97\u306e\u9b45\u529b\u3092\u611f\u3058\u3066\u3044\u305f\u3060\u304d\u305f\u304f\u3001\u4eca\u56de\u7279\u5225\u306b20%OFF\u30af\u30fc\u30dd\u30f3\u3092\u3054\u7528\u610f\u3057\u307e\u3057\u305f\u3002\u305c\u3072\u3053\u306e\u6a5f\u4f1a\u306b\u304a\u8a66\u3057\u304f\u3060\u3055\u3044\u3002\u300d<\/p>\n\n\n\n<p><strong>3. A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u6700\u9069\u5316<\/strong><\/p>\n\n\n\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5fd8\u308c\u3066\u306f\u3044\u3051\u306a\u3044\u306e\u304c\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3067\u3059\u3002\u7279\u306b\u4f11\u7720\u9867\u5ba2\u5411\u3051\u30e1\u30fc\u30eb\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u306b\u3064\u3044\u3066A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ef6\u540d\uff08\u611f\u60c5\u8a34\u6c42 vs \u7406\u8ad6\u8a34\u6c42\uff09<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9001\u4fe1\u6642\u9593\uff08\u5e73\u65e5\u671d vs \u9031\u672b\u591c\uff09<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30aa\u30d5\u30a1\u30fc\u5185\u5bb9\uff08\u5272\u5f15\u7387 vs \u7279\u5178\u5185\u5bb9\uff09<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTA\u914d\u7f6e\uff08\u4e0a\u90e8 vs \u4e0b\u90e8\uff09<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30b6\u30a4\u30f3\uff08\u30c6\u30ad\u30b9\u30c8\u4e2d\u5fc3 vs \u753b\u50cf\u30ea\u30c3\u30c1\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u983b\u7e41\u306b\u9001\u308b\u3068\u914d\u4fe1\u505c\u6b62\u306e\u30ea\u30b9\u30af\u304c\u3042\u308b\u305f\u3081\u3001\u307e\u305a\u306f\u300e\u4ef6\u540d\u300f\u306e\u30c6\u30b9\u30c8\u304b\u3089\u59cb\u3081\u30012\u301c3\u30f6\u6708\u304b\u3051\u3066\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u3064\u3051\u3066\u3044\u304f\u30b5\u30a4\u30af\u30eb\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KPI\u8a2d\u5b9a\u3068\u52b9\u679c\u6e2c\u5b9a<\/h3>\n\n\n\n<p>\u4f11\u7720\u9867\u5ba2\u6398\u308a\u8d77\u3053\u3057\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u969b\u3001\u9069\u5207\u306aKPI\u8a2d\u5b9a\u3068\u52b9\u679c\u6e2c\u5b9a\u306f\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u300c\u306a\u3093\u3068\u306a\u304f\u58f2\u4e0a\u304c\u4e0a\u304c\u3063\u305f\u6c17\u304c\u3059\u308b\u300d\u3067\u306f\u3001\u65bd\u7b56\u306e\u7d99\u7d9a\u5224\u65ad\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p><strong>1. \u91cd\u8981KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p>\u4f11\u7720\u9867\u5ba2\u65bd\u7b56\u3067\u306f\u3001\u4ee5\u4e0b\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u30d7\u30e9\u30a4\u30de\u30eaKPI\uff08\u6700\u91cd\u8981\u6307\u6a19\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f11\u7720\u9867\u5ba2\u5fa9\u6d3b\u7387\uff1a\u4f11\u7720\u9867\u5ba2\u306e\u3046\u3061\u3001\u518d\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306e\u5272\u5408<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f11\u7720\u9867\u5ba2\u58f2\u4e0a\u8ca2\u732e\u984d\uff1a\u4f11\u7720\u9867\u5ba2\u304b\u3089\u306e\u58f2\u4e0a\u91d1\u984d<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30bb\u30ab\u30f3\u30c0\u30eaKPI\uff08\u88dc\u52a9\u6307\u6a19\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e1\u30fc\u30eb\u958b\u5c01\u7387\uff1a\u9001\u4fe1\u6570\u306b\u5bfe\u3059\u308b\u958b\u5c01\u6570\u306e\u5272\u5408<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30af\u30ea\u30c3\u30af\u7387\uff1a\u958b\u5c01\u6570\u306b\u5bfe\u3059\u308b\u30af\u30ea\u30c3\u30af\u6570\u306e\u5272\u5408<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff1a\u30af\u30ea\u30c3\u30af\u6570\u306b\u5bfe\u3059\u308b\u8cfc\u5165\u6570\u306e\u5272\u5408<\/li>\n<\/ul>\n\n\n\n<p>KPI\u8a2d\u5b9a\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u5024\u300d\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u696d\u754c\u3084\u5546\u6750\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4f11\u7720\u9867\u5ba2\u5fa9\u6d3b\u7387\u306f\u4e00\u822c\u7684\u306b0.5\uff5e3%\u7a0b\u5ea6\u304c\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u5024\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>2. \u6e2c\u5b9a\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u8a55\u4fa1\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p>\u52b9\u679c\u6e2c\u5b9a\u306f\u3001\u4ee5\u4e0b\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u77ed\u671f\u8a55\u4fa1\uff08\u65bd\u7b56\u5b9f\u65bd\u5f8c1\u9031\u9593\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u78ba\u8a8d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u521d\u52d5\u306e\u53cd\u5fdc\u3092\u898b\u3066\u3001\u660e\u3089\u304b\u306a\u554f\u984c\u304c\u3042\u308c\u3070\u4fee\u6b63<\/li>\n<\/ul>\n\n\n\n<p><strong>\u4e2d\u671f\u8a55\u4fa1\uff08\u65bd\u7b56\u5b9f\u65bd\u5f8c1\u30f6\u6708\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5fa9\u6d3b\u7387\u3001\u58f2\u4e0a\u8ca2\u732e\u984d\u306e\u78ba\u8a8d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\/B\u30c6\u30b9\u30c8\u7d50\u679c\u306e\u5206\u6790\u3068\u6b21\u56de\u65bd\u7b56\u3078\u306e\u53cd\u6620<\/li>\n<\/ul>\n\n\n\n<p><strong>\u9577\u671f\u8a55\u4fa1\uff08\u65bd\u7b56\u5b9f\u65bd\u5f8c3\u30f6\u6708\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5fa9\u6d3b\u9867\u5ba2\u306e\u7d99\u7d9a\u7387\u78ba\u8a8d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3078\u306e\u5f71\u97ff\u8a55\u4fa1<\/li>\n<\/ul>\n\n\n\n<p>\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u4e00\u5ea6\u5fa9\u6d3b\u3057\u305f\u9867\u5ba2\u304c\u7d99\u7d9a\u7684\u306b\u8cfc\u5165\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u304b\u300d\u3068\u3044\u3046\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u3059\u3002\u5272\u5f15\u3067\u4e00\u6642\u7684\u306b\u5fa9\u6d3b\u3057\u3066\u3082\u3001\u305d\u306e\u5f8c\u307e\u305f\u4f11\u7720\u3057\u3066\u3057\u307e\u3063\u3066\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p><strong>3. ROI\u8a08\u7b97\u3068\u6295\u8cc7\u5224\u65ad<\/strong><\/p>\n\n\n\n<p>\u4f11\u7720\u9867\u5ba2\u65bd\u7b56\u306eROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u306f\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\uff1a<\/p>\n\n\n\n<p>ROI = (\u65bd\u7b56\u306b\u3088\u308b\u7c97\u5229\u5897\u52a0\u984d &#8211; \u65bd\u7b56\u30b3\u30b9\u30c8) \u00f7 \u65bd\u7b56\u30b3\u30b9\u30c8 \u00d7 100<\/p>\n\n\n\n<p>\u65bd\u7b56\u30b3\u30b9\u30c8\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MA\u30c4\u30fc\u30eb\u5229\u7528\u6599\uff08\u6708\u984d\u8cbb\u7528\u3092\u65bd\u7b56\u671f\u9593\u3067\u6309\u5206\uff09<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e1\u30fc\u30eb\u914d\u4fe1\u8cbb\u7528<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30af\u30fc\u30dd\u30f3\u5272\u5f15\u984d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4eba\u4ef6\u8cbb\uff08\u65bd\u7b56\u8a2d\u8a08\u30fb\u5b9f\u884c\u306b\u304b\u304b\u3063\u305f\u6642\u9593\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u3001ROI\u304c200%\u4ee5\u4e0a\u3067\u3042\u308c\u3070\u512a\u826f\u306a\u65bd\u7b56\u3068\u5224\u65ad\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u77ed\u671f\u7684\u306aROI\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3068\u3044\u3046\u8996\u70b9\u3082\u5fd8\u308c\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u5b9f\u8df5\u7684\u306a\u30ce\u30a6\u30cf\u30a6<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/12\/article_image_1764629400.png\" alt=\"\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u5b9f\u8df5\u7684\u306a\u30ce\u30a6\u30cf\u30a6\u306e\u753b\u50cf\" class=\"wp-image-1954\" srcset=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/12\/article_image_1764629400.png 800w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/12\/article_image_1764629400-300x169.png 300w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/12\/article_image_1764629400-768x432.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>\u7406\u8ad6\u3084\u624b\u6cd5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u304c\u3001\u5b9f\u969b\u306e\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u3053\u3068\u3067\u3001\u3088\u308a\u5b9f\u8df5\u7684\u306a\u30ce\u30a6\u30cf\u30a6\u3092\u8eab\u306b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3068\u3057\u3066\u69d8\u3005\u306a\u696d\u754c\u3067\u306e\u4f11\u7720\u9867\u5ba2\u6398\u308a\u8d77\u3053\u3057\u4f8b\u3068\u3001\u305d\u3053\u304b\u3089\u5f97\u3089\u308c\u308b\u6559\u8a13\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30d1\u30ec\u30ebEC\u3067\u306e\u6210\u529f\u30d1\u30bf\u30fc\u30f3<\/h3>\n\n\n\n<p>\u30a2\u30d1\u30ec\u30ebEC\u306f\u3001\u5b63\u7bc0\u6027\u304c\u5f37\u304f\u3001\u30c8\u30ec\u30f3\u30c9\u306e\u79fb\u308a\u5909\u308f\u308a\u3082\u6fc0\u3057\u3044\u305f\u3081\u3001\u4f11\u7720\u9867\u5ba2\u304c\u751f\u307e\u308c\u3084\u3059\u3044\u696d\u754c\u3067\u3059\u3002\u305d\u3093\u306a\u4e2d\u3067\u3082\u3001\u52b9\u679c\u7684\u306a\u6398\u308a\u8d77\u3053\u3057\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>1. \u5b63\u7bc0\u3092\u6d3b\u7528\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/p>\n\n\n\n<p>\u3042\u308b\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3EC\u3067\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u5c65\u6b74\u304b\u3089\u300c\u597d\u307f\u306e\u5b63\u7bc0\u300d\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u5b63\u7bc0\u306e1\u30f6\u6708\u524d\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u904e\u53bb\u306b\u590f\u7269\u3070\u304b\u308a\u8cfc\u5165\u3057\u3066\u3044\u305f\u4f11\u7720\u9867\u5ba2\u306b\u306f\u30015\u6708\u9803\u306b\u300c\u590f\u306e\u65b0\u4f5c\u304c\u5165\u8377\u3057\u307e\u3057\u305f\u300d\u3068\u3044\u3046\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3002\u3053\u306e\u65bd\u7b56\u306b\u3088\u308a\u3001\u901a\u5e38\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u6bd4\u8f03\u3057\u3066\u958b\u5c01\u7387\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u305f\u305d\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u8208\u5473\u6df1\u3044\u306e\u306f\u3001\u300c\u53bb\u5e74\u306e\u4eca\u9803\u3001\u3007\u3007\u69d8\u306b\u3054\u8cfc\u5165\u3044\u305f\u3060\u3044\u305f\u5546\u54c1\u306e\u65b0\u8272\u304c\u51fa\u307e\u3057\u305f\u300d\u3068\u3044\u3046\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u300c\u81ea\u5206\u306e\u3053\u3068\u3092\u899a\u3048\u3066\u304f\u308c\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u611f\u52d5\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b\u69d8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>2. \u30b5\u30a4\u30ba\u4e0d\u5b89\u3092\u89e3\u6d88\u3059\u308b\u5de5\u592b<\/strong><\/p>\n\n\n\n<p>\u30a2\u30d1\u30ec\u30ebEC\u3067\u4f11\u7720\u5316\u3059\u308b\u5927\u304d\u306a\u7406\u7531\u306e\u4e00\u3064\u304c\u300c\u30b5\u30a4\u30ba\u304c\u5408\u308f\u306a\u304b\u3063\u305f\u300d\u3068\u3044\u3046\u7d4c\u9a13\u3067\u3059\u3002\u3042\u308b\u4f01\u696d\u3067\u306f\u3001\u4f11\u7720\u9867\u5ba2\u5411\u3051\u306b\u4ee5\u4e0b\u306e\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7121\u6599\u30b5\u30a4\u30ba\u4ea4\u63db\u4fdd\u8a3c\u306e\u63d0\u4f9b<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AR\u8a66\u7740\u6a5f\u80fd\u306e\u5c0e\u5165\u544a\u77e5<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b9\u30bf\u30c3\u30d5\u306b\u3088\u308b\u30b5\u30a4\u30ba\u76f8\u8ac7\u30c1\u30e3\u30c3\u30c8<\/li>\n<\/ul>\n\n\n\n<p>\u7279\u306b\u52b9\u679c\u7684\u3060\u3063\u305f\u306e\u306f\u3001\u300c\u524d\u56de\u3054\u8cfc\u5165\u3044\u305f\u3060\u3044\u305f\u5546\u54c1\u306e\u30b5\u30a4\u30ba\u611f\u306f\u3044\u304b\u304c\u3067\u3057\u305f\u304b\uff1f\u4eca\u56de\u306f\u3001\u3088\u308a\u8a73\u7d30\u306a\u30b5\u30a4\u30ba\u30ac\u30a4\u30c9\u3092\u3054\u7528\u610f\u3057\u307e\u3057\u305f\u300d\u3068\u3044\u3046\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u9867\u5ba2\u306e\u4e0d\u5b89\u306b\u5bc4\u308a\u6dfb\u3046\u59ff\u52e2\u304c\u3001\u4fe1\u983c\u56de\u5fa9\u306b\u3064\u306a\u304c\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>3. VIP\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3088\u308b\u7279\u5225\u611f\u6f14\u51fa<\/strong><\/p>\n\n\n\n<p>\u3042\u308b\u9ad8\u7d1a\u30a2\u30d1\u30ec\u30ebEC\u3067\u306f\u3001\u4f11\u7720\u9867\u5ba2\u3092\u300c\u304a\u5e30\u308a\u306a\u3055\u3044VIP\u4f1a\u54e1\u300d\u3068\u3057\u3066\u7279\u5225\u6271\u3044\u3059\u308b\u65bd\u7b56\u3092\u5b9f\u65bd\u3002\u5177\u4f53\u7684\u306b\u306f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\u5e74\u4ee5\u4e0a\u8cfc\u5165\u304c\u306a\u3044\u9867\u5ba2\u304c\u5fa9\u6d3b\u3057\u305f\u3089\u3001\u81ea\u52d5\u7684\u306bVIP\u4f1a\u54e1\u306b<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>VIP\u5c02\u7528\u306e\u5546\u54c1\u30da\u30fc\u30b8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6a29<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b9\u30bf\u30a4\u30ea\u30b9\u30c8\u306b\u3088\u308b\u7121\u6599\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u76f8\u8ac7<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u65bd\u7b56\u306e\u5de7\u5999\u306a\u70b9\u306f\u3001\u300c\u4f11\u7720\u3057\u3066\u3044\u305f\u3053\u3068\u3092\u30de\u30a4\u30ca\u30b9\u3067\u306f\u306a\u304f\u30d7\u30e9\u30b9\u306b\u8ee2\u63db\u3057\u3066\u3044\u308b\u300d\u3053\u3068\u3002\u300c\u304a\u4e45\u3057\u3076\u308a\u3067\u3059\u300d\u3067\u306f\u306a\u304f\u300c\u304a\u304b\u3048\u308a\u306a\u3055\u3044\u300d\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u3001\u9867\u5ba2\u306e\u5fc3\u7406\u7684\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u308b\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u98df\u54c1\u30fb\u30b5\u30d7\u30ea\u30e1\u30f3\u30c8EC\u306e\u6398\u308a\u8d77\u3053\u3057\u6226\u7565<\/h3>\n\n\n\n<p>\u98df\u54c1\u3084\u30b5\u30d7\u30ea\u30e1\u30f3\u30c8\u306eEC\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u6027\u304c\u9ad8\u3044\u5546\u6750\u3067\u3042\u308b\u4e00\u65b9\u3001\u7af6\u5408\u3082\u591a\u304f\u3001\u9867\u5ba2\u306e\u6d41\u51fa\u3082\u8d77\u304d\u3084\u3059\u3044\u696d\u754c\u3067\u3059\u3002\u305d\u3093\u306a\u4e2d\u3067\u306e\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>1. \u5065\u5eb7\u8a34\u6c42\u306b\u3088\u308b\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong><\/p>\n\n\n\n<p>\u3042\u308b\u30b5\u30d7\u30ea\u30e1\u30f3\u30c8EC\u3067\u306f\u3001\u4f11\u7720\u9867\u5ba2\u306e\u904e\u53bb\u306e\u8cfc\u5165\u5546\u54c1\u304b\u3089\u300c\u5065\u5eb7\u306e\u60a9\u307f\u300d\u3092\u63a8\u6e2c\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30d3\u30bf\u30df\u30f3C\u30b5\u30d7\u30ea\u3092\u8cfc\u5165\u3057\u3066\u3044\u305f\u4f11\u7720\u9867\u5ba2\u306b\u306f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u5b63\u7bc0\u306e\u5909\u308f\u308a\u76ee\u306e\u5065\u5eb7\u7ba1\u7406\u3001\u5927\u4e08\u592b\u3067\u3059\u304b\uff1f\u300d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u6700\u65b0\u306e\u514d\u75ab\u529b\u30a2\u30c3\u30d7\u60c5\u5831\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u300d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u30d3\u30bf\u30df\u30f3C\u306e\u52b9\u679c\u7684\u306a\u6442\u53d6\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u5546\u54c1\u306e\u58f2\u308a\u8fbc\u307f\u3067\u306f\u306a\u304f\u3001\u6709\u76ca\u306a\u60c5\u5831\u63d0\u4f9b\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u81ea\u7136\u306b\u518d\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>2. \u304a\u8a66\u3057\u30bb\u30c3\u30c8\u306b\u3088\u308b\u30cf\u30fc\u30c9\u30eb\u4f4e\u6e1b<\/strong><\/p>\n\n\n\n<p>\u98df\u54c1EC\u3067\u52b9\u679c\u7684\u306a\u306e\u304c\u3001\u300c\u4f11\u7720\u9867\u5ba2\u9650\u5b9a\u304a\u8a66\u3057\u30bb\u30c3\u30c8\u300d\u306e\u63d0\u4f9b\u3067\u3059\u3002\u3042\u308b\u4f01\u696d\u3067\u306f\u4ee5\u4e0b\u306e\u5de5\u592b\u3092\u3057\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u901a\u5e383,000\u5186\u76f8\u5f53\u306e\u5546\u54c1\u30921,000\u5186\u3067\u63d0\u4f9b<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9001\u6599\u7121\u6599\uff0b\u8fd4\u91d1\u4fdd\u8a3c\u4ed8\u304d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u4ee5\u524d\u306f\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u300d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u30ab\u30fc\u30c9\u540c\u5c01<\/li>\n<\/ul>\n\n\n\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u5b89\u58f2\u308a\u300d\u3067\u306f\u306a\u304f\u300c\u304a\u8a66\u3057\u300d\u3068\u3044\u3046\u4f4d\u7f6e\u3065\u3051\u306b\u3059\u308b\u3053\u3068\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u6bc0\u640d\u305b\u305a\u306b\u3001\u9867\u5ba2\u306e\u518d\u8cfc\u5165\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>3. \u5b9a\u671f\u8cfc\u5165\u3078\u306e\u8a98\u5c0e\u6226\u7565<\/strong><\/p>\n\n\n\n<p>\u98df\u54c1\u30fb\u30b5\u30d7\u30ea\u30e1\u30f3\u30c8EC\u306e\u6700\u7d42\u76ee\u6a19\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u300c\u5b9a\u671f\u8cfc\u5165\u300d\u3067\u3059\u3002\u4f11\u7720\u9867\u5ba2\u3092\u5b9a\u671f\u8cfc\u5165\u306b\u8a98\u5c0e\u3059\u308b\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3068\u3057\u3066\uff1a<\/p>\n\n\n\n<p><strong>\u6bb5\u968e\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/p>\n\n\n\n<p>1. \u307e\u305a\u5358\u54c1\u8cfc\u5165\u3067\u5fa9\u6d3b\u3057\u3066\u3082\u3089\u3046<\/p>\n\n\n\n<p>2. 2\u56de\u76ee\u306e\u8cfc\u5165\u6642\u306b\u300c\u5b9a\u671f\u8cfc\u5165\u306a\u308910%OFF\u300d\u3092\u63d0\u6848<\/p>\n\n\n\n<p>3. 3\u56de\u76ee\u306e\u8cfc\u5165\u6642\u306b\u300c\u5b9a\u671f\u8cfc\u5165\u306a\u3089\u521d\u56de\u534a\u984d\u300d\u3092\u63d0\u6848<\/p>\n\n\n\n<p>\u6025\u304c\u3070\u56de\u308c\u3001\u3068\u3044\u3046\u8a00\u8449\u901a\u308a\u3001\u3044\u304d\u306a\u308a\u5b9a\u671f\u8cfc\u5165\u3092\u52e7\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6bb5\u968e\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BtoB EC\u306b\u304a\u3051\u308b\u4f11\u7720\u9867\u5ba2\u5bfe\u7b56<\/h3>\n\n\n\n<p>BtoB EC\u306f\u3001BtoC\u3068\u306f\u7570\u306a\u308b\u7279\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u72ec\u81ea\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u62c5\u5f53\u8005\u306e\u5909\u66f4\u3082\u983b\u7e41\u306b\u8d77\u3053\u308bBtoB\u306a\u3089\u3067\u306f\u306e\u5bfe\u7b56\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>1. \u62c5\u5f53\u8005\u5909\u66f4\u3078\u306e\u5bfe\u5fdc<\/strong><\/p>\n\n\n\n<p>BtoB\u53d6\u5f15\u3067\u4f11\u7720\u5316\u3059\u308b\u6700\u5927\u306e\u7406\u7531\u306e\u4e00\u3064\u304c\u300c\u62c5\u5f53\u8005\u306e\u5909\u66f4\u300d\u3067\u3059\u3002\u3042\u308b\u4e8b\u52d9\u7528\u54c1EC\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u5bfe\u7b56\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e74\u306b2\u56de\u3001\u300c\u3054\u62c5\u5f53\u8005\u69d8\u78ba\u8a8d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3092\u5b9f\u65bd<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u4efb\u62c5\u5f53\u8005\u5411\u3051\u306e\u300c\u306f\u3058\u3081\u307e\u3057\u3066\u30bb\u30c3\u30c8\u300d\u3092\u7528\u610f<\/li>\n<\/ul>\n\n\n\n<ul 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