{"id":221,"date":"2025-06-10T18:51:57","date_gmt":"2025-06-10T09:51:57","guid":{"rendered":"https:\/\/generalasahi.co.jp\/cd\/ec\/column\/221"},"modified":"2025-07-18T16:50:04","modified_gmt":"2025-07-18T07:50:04","slug":"ec-4p-marketing","status":"publish","type":"column","link":"https:\/\/generalasahi.co.jp\/cd\/ec\/column\/ec-4p-marketing\/","title":{"rendered":"\u3010\u521d\u5fc3\u8005\u5411\u3051\u3011EC\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u304a\u3051\u308b4P\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/06\/column_009_img01.jpg\" alt=\"\" class=\"wp-image-267\" srcset=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/06\/column_009_img01.jpg 800w, 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067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30b7\u30f3\u30d7\u30eb\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3084\u8c4a\u5bcc\u306a\u914d\u9001\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u30b5\u30a4\u30c8\u306e\u901f\u5ea6\u6539\u5584\u3084\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u3082\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002\u8fc5\u901f\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u914d\u9001\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u306f\u9867\u5ba2\u6e80\u8db3\u5ea6\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n<h3>Promotion\uff08\u8ca9\u58f2\u4fc3\u9032\uff09<\/h3>\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u6d88\u8cbb\u8005\u306b\u5bfe\u3059\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u6d3b\u52d5\u3067\u3059\u3002\u5e83\u544a\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30bb\u30fc\u30eb\u30b9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001PR\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u306a\u304b\u3067\u3082\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u8d77\u7528\u3057\u3066\u306e\u88fd\u54c1PR\u3001SNS\u3067\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3066\u591a\u304f\u306e\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u307e\u305f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u901a\u3058\u3066\u5b9a\u671f\u7684\u306b\u65b0\u5546\u54c1\u60c5\u5831\u3084\u7279\u5178\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<h2>\u300c4P\u300d\u6226\u7565\u306b\u3064\u3044\u3066<\/h2>\n\n<h3>\u30d7\u30ed\u30c0\u30af\u30c8\uff08Product\uff09\u6226\u7565<\/h3>\n<p>\u30d7\u30ed\u30c0\u30af\u30c8\u6226\u7565\u3067\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u9b45\u529b\u7684\u306a\u88fd\u54c1\u3092\u958b\u767a\u30fb\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5b9a\u671f\u7684\u306b\u5b63\u7bc0\u3084\u30c8\u30ec\u30f3\u30c9\u306b\u5408\u308f\u305b\u305f\u65b0\u5546\u54c1\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3092\u5f15\u304d\u7d9a\u3051\u307e\u3059\u3002\u307e\u305f\u3001\u6d88\u8cbb\u8005\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5546\u54c1\u306e\u30ec\u30d3\u30e5\u30fc\u3084\u8a55\u4fa1\u3092\u5206\u6790\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n<h3>\u30d7\u30e9\u30a4\u30b9\uff08Price\uff09\u6226\u7565<\/h3>\n<p>\u30d7\u30e9\u30a4\u30b9\u6226\u7565\u3067\u306f\u3001\u5e02\u5834\u8abf\u67fb\u3092\u57fa\u306b\u7af6\u4e89\u529b\u306e\u3042\u308b\u4fa1\u683c\u8a2d\u5b9a\u3092\u884c\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u6d88\u8cbb\u8005\u304c\u652f\u6255\u3046\u4fa1\u683c\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u4fa1\u5024\u3092\u611f\u3058\u308b\u304b\u3092\u898b\u6975\u3081\u3001\u305d\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5b9f\u969b\u306b\u3001\u6d88\u8cbb\u8005\u306f\u81ea\u8eab\u304c\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u306b\u898b\u5408\u3063\u305f\u4fa1\u683c\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u57fa\u6e96\u306b\u8cfc\u8cb7\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u3001\u4fa1\u683c\u8a2d\u5b9a\u306b\u306f\u5341\u5206\u306a\u914d\u616e\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u7279\u5b9a\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3059\u8cfc\u5165\u8005\u306b\u5272\u5f15\u3092\u9069\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u610f\u6b32\u3092\u9ad8\u3081\u308b\u6226\u7565\u304c\u6709\u52b9\u3067\u3059\u3002\u307e\u305f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3084\u30bb\u30c3\u30c8\u8ca9\u58f2\u306a\u3069\u67d4\u8edf\u306a\u4fa1\u683c\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<h3>\u30d7\u30ec\u30fc\u30b9\uff08Place\uff09\u6226\u7565<\/h3>\n<p>\u30d7\u30ec\u30fc\u30b9\u6226\u7565\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u88fd\u54c1\u3092\u7c21\u5358\u306b\u8cfc\u5165\u3067\u304d\u308b\u74b0\u5883\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001EC\u30b5\u30a4\u30c8\u306e\u4f7f\u3044\u3084\u3059\u3055\u3084\u914d\u9001\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8003\u616e\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3\u3084\u591a\u69d8\u306a\u652f\u6255\u3044\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u8fc5\u901f\u304b\u3064\u6b63\u78ba\u306a\u914d\u9001\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n<h3>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\u6226\u7565<\/h3>\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3067\u306f\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001SNS\u3084\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5229\u7528\u3057\u3066\u65b0\u5546\u54c1\u306e\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3001\u6d88\u8cbb\u8005\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3058\u3066\u88fd\u54c1\u306e\u8a8d\u77e5\u5ea6\u3092\u5e83\u3052\u308b\u65b9\u6cd5\u304c\u6709\u52b9\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2>4C\u3068\u306f\uff1f<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/06\/column_009_img02.jpg\" alt=\"\" class=\"wp-image-268\" srcset=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/06\/column_009_img02.jpg 800w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/06\/column_009_img02-300x186.jpg 300w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/06\/column_009_img02-768x475.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>4P\u306e\u767a\u5c55\u5f62\u3068\u3057\u3066\u300c4C\u300d\u3068\u3044\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3061\u3089\u306f\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u7acb\u6848\u3059\u308b\u6226\u7565\u3067\u3059\u30024C\u306f\u6b21\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\uff1a<\/p>\n<ul>\n<li>Consumer (\u9867\u5ba2\u4fa1\u5024)<\/li>\n<li>Cost (\u30b3\u30b9\u30c8)<\/li>\n<li>Convenience (\u5229\u4fbf\u6027)<\/li>\n<li>Communication (\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3)<\/li>\n<\/ul>\n\n<h3>4P\u30684C\u306e\u9055\u3044\u3068\u5171\u901a\u70b9<\/h3>\n<p>4P\u30684C\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u3001\u8996\u70b9\u306e\u9055\u3044\u3067\u3059\u30024P\u306f\u4f01\u696d\u8996\u70b9\u3067\u306e\u63d0\u4f9b\u65b9\u6cd5\u3092\u8003\u3048\u308b\u306e\u306b\u5bfe\u3057\u30014C\u306f\u9867\u5ba2\u8996\u70b9\u3067\u306e\u30cb\u30fc\u30ba\u3092\u8003\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u4e21\u8005\u306e\u5171\u901a\u70b9\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u5168\u4f53\u306e\u57fa\u790e\u3092\u5f62\u6210\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u3053\u3068\u3067\u3059\u30024P\u30684C\u3092\u30d0\u30e9\u30f3\u30b9\u826f\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u884c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2>EC\u30b5\u30a4\u30c8\u904b\u55b6\u3067\u306e4P\u30fb4C\u306e\u6d3b\u7528\u65b9\u6cd5<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/06\/column_009_img03.jpg\" alt=\"\" class=\"wp-image-269\" srcset=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/06\/column_009_img03.jpg 800w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/06\/column_009_img03-300x186.jpg 300w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/06\/column_009_img03-768x475.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" 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