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class=\"wp-block-heading\">GTM\u3092\u4f7f\u3063\u305f\u52b9\u7387\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u5b9f\u88c5<\/h3>\n\n\n\n<p>GTM\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u62e1\u5f35e\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u306e\u5b9f\u88c5\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001EC\u30b5\u30a4\u30c8\u3067\u306f\u5546\u54c1\u60c5\u5831\u3084\u4fa1\u683c\u60c5\u5831\u304c\u52d5\u7684\u306b\u5909\u5316\u3059\u308b\u305f\u3081\u3001GTM\u306e\u5909\u6570\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u3001\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u5909\u6570\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002EC\u30b5\u30a4\u30c8\u306e\u5404\u30da\u30fc\u30b8\u3067\u3001\u5fc5\u8981\u306a\u5546\u54c1\u60c5\u5831\u3084\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\u3092\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u306b\u30d7\u30c3\u30b7\u30e5\u3057\u3001GTM\u5074\u3067\u3053\u308c\u3089\u306e\u60c5\u5831\u3092\u5909\u6570\u3068\u3057\u3066\u53d6\u5f97\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u3067\u306f\u5546\u54c1ID\u3001\u5546\u54c1\u540d\u3001\u30ab\u30c6\u30b4\u30ea\u3001\u4fa1\u683c\u306a\u3069\u306e\u60c5\u5831\u3092\u3001\u30ab\u30fc\u30c8\u30da\u30fc\u30b8\u3067\u306f\u5546\u54c1\u306e\u6570\u91cf\u3084\u5408\u8a08\u91d1\u984d\u306a\u3069\u306e\u60c5\u5831\u3092\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u306b\u9001\u4fe1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001\u30c8\u30ea\u30ac\u30fc\u306e\u8a2d\u5b9a\u3067\u3059\u3002\u5404e\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u306b\u5bfe\u5fdc\u3059\u308b\u30c8\u30ea\u30ac\u30fc\u3092\u8a2d\u5b9a\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u706b\uff08\u52d5\u4f5c\uff09\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0\u300d\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u6642\u306b\u300cadd_to_cart\u300d\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u706b\u3059\u308b\u3088\u3046\u8a2d\u5b9a\u3057\u305f\u308a\u3001\u8cfc\u5165\u5b8c\u4e86\u30da\u30fc\u30b8\u306e\u8868\u793a\u6642\u306b\u300cpurchase\u300d\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u706b\u3059\u308b\u3088\u3046\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u88c5\u6642\u306e\u6ce8\u610f\u70b9\u3068\u3057\u3066\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u91cd\u8907\u767a\u706b\u3092\u9632\u3050\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u7279\u306b\u3001\u30b7\u30f3\u30b0\u30eb\u30da\u30fc\u30b8\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\uff08SPA\uff09\u5f62\u5f0f\u306eEC\u30b5\u30a4\u30c8\u3067\u306f\u3001\u30da\u30fc\u30b8\u9077\u79fb\u6642\u306b\u30a4\u30d9\u30f3\u30c8\u304c\u610f\u56f3\u305b\u305a\u8907\u6570\u56de\u767a\u706b\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002GTM\u306e\u5909\u6570\u6a5f\u80fd\u3092\u4f7f\u7528\u3057\u3066\u3001\u540c\u4e00\u30bb\u30c3\u30b7\u30e7\u30f3\u5185\u3067\u306e\u91cd\u8907\u30a4\u30d9\u30f3\u30c8\u3092\u9664\u5916\u3059\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5546\u54c1\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u306e\u305f\u3081\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a<\/h3>\n\n\n\n<p>\u5546\u54c1\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u62e1\u5f35e\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u306b\u9069\u5207\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u3001\u5f8c\u306e\u5206\u6790\u3067\u3069\u306e\u5546\u54c1\u304c\u3088\u304f\u58f2\u308c\u3066\u3044\u308b\u304b\u3001\u3069\u306e\u30ab\u30c6\u30b4\u30ea\u304c\u597d\u8abf\u304b\u306a\u3069\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u57fa\u790e\u30c7\u30fc\u30bf\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u57fa\u672c\u7684\u306a\u5546\u54c1\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u3057\u3066\u306f\u3001\u300citem_id\u300d\uff08\u5546\u54c1ID\uff09\u3001\u300citem_name\u300d\uff08\u5546\u54c1\u540d\uff09\u3001\u300ccategory\u300d\uff08\u30ab\u30c6\u30b4\u30ea\uff09\u3001\u300cprice\u300d\uff08\u4fa1\u683c\uff09\u3001\u300cquantity\u300d\uff08\u6570\u91cf\uff09\u306f\u5fc5\u9808\u3067\u3059\u3002\u3053\u308c\u3089\u306b\u52a0\u3048\u3066\u3001EC\u30b5\u30a4\u30c8\u306e\u7279\u6027\u306b\u5fdc\u3058\u3066\u300cbrand\u300d\uff08\u30d6\u30e9\u30f3\u30c9\uff09\u3001\u300cvariant\u300d\uff08\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\uff09\u3001\u300cdiscount\u300d\uff08\u5272\u5f15\u984d\uff09\u306a\u3069\u3082\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u91cd\u8981\u306a\u306e\u304c\u3001\u30ab\u30c6\u30b4\u30ea\u306e\u968e\u5c64\u69cb\u9020\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002GA4\u3067\u306f\u3001\u300ccategory\u300d\u300ccategory2\u300d\uff08\u4e2d\u30ab\u30c6\u30b4\u30ea\uff09\u3001\u300ccategory3\u300d\uff08\u5c0f\u30ab\u30c6\u30b4\u30ea\uff09\u306e\u3088\u3046\u306b\u6700\u59275\u968e\u5c64\u307e\u3067\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a2\u30d1\u30ec\u30ebEC\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u3001\u300c\u30ec\u30c7\u30a3\u30fc\u30b9\u300d\u2192\u300c\u30c8\u30c3\u30d7\u30b9\u300d\u2192\u300cT\u30b7\u30e3\u30c4\u300d\u306e\u3088\u3046\u306a\u968e\u5c64\u69cb\u9020\u3067\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u968e\u5c64\u30ec\u30d9\u30eb\u3067\u306e\u58f2\u4e0a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001EC\u30b5\u30a4\u30c8\u72ec\u81ea\u306e\u5546\u54c1\u5c5e\u6027\u3082\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u300ccolor\u300d\uff08\u8272\uff09\u3001\u300csize\u300d\uff08\u30b5\u30a4\u30ba\uff09\u3001\u300cmaterial\u300d\uff08\u7d20\u6750\uff09\u3001\u300cseason\u300d\uff08\u30b7\u30fc\u30ba\u30f3\uff09\u306a\u3069\u306e\u5c5e\u6027\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u306e\u7279\u6027\u306b\u3088\u308b\u58f2\u4e0a\u306e\u9055\u3044\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u60c5\u5831\u306f\u3001\u5728\u5eab\u7ba1\u7406\u3084\u5546\u54c1\u4f01\u753b\u306b\u3082\u5f79\u7acb\u3064\u8cb4\u91cd\u306a\u30c7\u30fc\u30bf\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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\/><\/figure>\n\n\n\n<p>GA4\u3067EC\u30b5\u30a4\u30c8\u306e\u5206\u6790\u3092\u884c\u3046\u4e0a\u3067\u3001\u6a19\u6e96\u306e\u30ec\u30dd\u30fc\u30c8\u3060\u3051\u3067\u306f\u7269\u8db3\u308a\u306a\u3044\u3068\u611f\u3058\u308b\u65b9\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002EC\u30b5\u30a4\u30c8\u7279\u6709\u306e\u6307\u6a19\u3092\u52b9\u679c\u7684\u306b\u5206\u6790\u3059\u308b\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30e0\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u6210\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001EC\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304c\u65e5\u3005\u306e\u696d\u52d9\u3067\u672c\u5f53\u306b\u4f7f\u3048\u308b\u5b9f\u8df5\u7684\u306a\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u624b\u9806\u3092\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002\u7406\u8ad6\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306e\u73fe\u5834\u3067\u4f7f\u3048\u308b\u5f62\u306b\u306a\u308b\u3088\u3046\u5177\u4f53\u7684\u306a\u624b\u9806\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u306d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u6d3b\u7528\u3057\u305f\u58f2\u4e0a\u5206\u6790\u306e\u8a2d\u5b9a<\/h3>\n\n\n\n<p>GA4\u306e\u300c\u63a2\u7d22\u300d\u6a5f\u80fd\u306f\u3001EC\u30b5\u30a4\u30c8\u306e\u6df1\u3044\u5206\u6790\u3092\u884c\u3046\u4e0a\u3067\u975e\u5e38\u306b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u307e\u305a\u306f\u3001\u58f2\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u91cd\u8981\u306a\u6307\u6a19\u3092\u898b\u3048\u308b\u5316\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u6210\u624b\u9806\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<p><strong>1. \u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u65b0\u898f\u4f5c\u6210<\/strong><\/p>\n\n\n\n<p>GA4\u306e\u5de6\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u63a2\u7d22\u300d\u3092\u9078\u629e\u3057\u3001\u300c\u7a7a\u767d\u306e\u30ec\u30dd\u30fc\u30c8\u300d\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u3053\u3053\u304cEC\u30b5\u30a4\u30c8\u5206\u6790\u306e\u51fa\u767a\u70b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>2. \u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e\u8a2d\u5b9a<\/strong><\/p>\n\n\n\n<p>EC\u30b5\u30a4\u30c8\u3067\u91cd\u8981\u306a\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002\u300c\u5546\u54c1\u540d\u300d\u300c\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u300d\u300c\u30c7\u30d0\u30a4\u30b9\u30ab\u30c6\u30b4\u30ea\u300d\u300c\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u300d\u300c\u65e5\u4ed8\u300d\u306a\u3069\u306f\u5fc5\u9808\u9805\u76ee\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>3. \u6307\u6a19\u306e\u9078\u629e<\/strong><\/p>\n\n\n\n<p>EC\u30b5\u30a4\u30c8\u306e\u6210\u679c\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u6307\u6a19\u3092\u8ffd\u52a0\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cfc\u5165\u53ce\u76ca\uff08purchase revenue\uff09<\/li>\n\n\n\n<li>\u8cfc\u5165\u8005\u6570\uff08purchasers\uff09<\/li>\n\n\n\n<li>\u8cfc\u5165\u30a4\u30d9\u30f3\u30c8\u6570\uff08purchase events\uff09<\/li>\n\n\n\n<li>\u5546\u54c1\u3092\u8868\u793a\u3057\u305f\u56de\u6570\uff08item views\uff09<\/li>\n\n\n\n<li>\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0\u3055\u308c\u305f\u56de\u6570\uff08add to cart\uff09<\/li>\n<\/ul>\n\n\n\n<p><strong>4. \u30d5\u30a3\u30eb\u30bf\u306e\u8a2d\u5b9a<\/strong><\/p>\n\n\n\n<p>\u7279\u5b9a\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u3084\u671f\u9593\u306b\u7d5e\u3063\u305f\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u3001\u30d5\u30a3\u30eb\u30bf\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u5546\u54c1\u30ab\u30c6\u30b4\u30ea = &#8216;\u30b9\u30ad\u30f3\u30b1\u30a2&#8217;\u300d\u306e\u3088\u3046\u306b\u30d5\u30a3\u30eb\u30bf\u3092\u9069\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ab\u30c6\u30b4\u30ea\u5225\u306e\u8a73\u7d30\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>5. \u30ec\u30dd\u30fc\u30c8\u306e\u53ef\u8996\u5316<\/strong><\/p>\n\n\n\n<p>\u30c7\u30fc\u30bf\u3092\u8868\u5f62\u5f0f\u3060\u3051\u3067\u306a\u304f\u3001\u30b0\u30e9\u30d5\u5f62\u5f0f\u3067\u3082\u8868\u793a\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u7279\u306b\u6642\u7cfb\u5217\u3067\u306e\u58f2\u4e0a\u63a8\u79fb\u3084\u5546\u54c1\u5225\u306e\u58f2\u4e0a\u69cb\u6210\u6bd4\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30c8\u30ec\u30f3\u30c9\u306e\u628a\u63e1\u304c\u683c\u6bb5\u306b\u697d\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u57fa\u672c\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u65e5\u3005\u306e\u58f2\u4e0a\u5206\u6790\u306b\u5fc5\u8981\u306a\u60c5\u5831\u304c\u4e00\u76ee\u3067\u628a\u63e1\u3067\u304d\u308b\u30ec\u30dd\u30fc\u30c8\u304c\u5b8c\u6210\u3057\u307e\u3059\u3002\u6163\u308c\u3066\u304f\u308b\u3068\u3001\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306f10\u5206\u7a0b\u5ea6\u3067\u5b8c\u4e86\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3088\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u305f\u8a73\u7d30\u5206\u6790<\/h3>\n\n\n\n<p>EC\u30b5\u30a4\u30c8\u306e\u672c\u683c\u7684\u306a\u5206\u6790\u3092\u884c\u3046\u306b\u306f\u3001\u6a19\u6e96\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3060\u3051\u3067\u306f\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u30d3\u30b8\u30cd\u30b9\u7279\u6709\u306e\u5207\u308a\u53e3\u3067\u306e\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u5206\u6790\u306e\u5b9f\u88c5<\/strong><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u300c\u521d\u56de\u8cfc\u5165\u300d\u300c\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u300d\u300cVIP\u9867\u5ba2\u300d\u3068\u3044\u3063\u305f\u9867\u5ba2\u5c5e\u6027\u5225\u306e\u5206\u6790\u3092\u884c\u3046\u5834\u5408\u3001\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u3057\u3066\u300c\u9867\u5ba2\u30bf\u30a4\u30d7\u300d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>GTM\u3067\u3053\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u9001\u4fe1\u3059\u308b\u969b\u306e\u30b3\u30fc\u30c9\u4f8b\uff1a<\/p>\n\n\n\n<div class=\"wp-block-kevinbatdorf-code-block-pro cbp-has-line-numbers\" data-code-block-pro-font-family=\"Code-Pro-JetBrains-Mono\" style=\"font-size:1.5rem;font-family:Code-Pro-JetBrains-Mono,ui-monospace,SFMono-Regular,Menlo,Monaco,Consolas,monospace;--cbp-line-number-color:#f6f6f4;--cbp-line-number-width:calc(2 * 0.6 * 1.5rem);line-height:1.625rem;--cbp-tab-width:2;tab-size:var(--cbp-tab-width, 2)\"><span role=\"button\" tabindex=\"0\" style=\"color:#f6f6f4;display:none\" aria-label=\"Copy\" class=\"code-block-pro-copy-button\"><textarea class=\"code-block-pro-copy-button-textarea\" aria-hidden=\"true\" readonly>gtag(&#8216;event&#8217;, &#8216;purchase&#8217;, {\n\n  &#8216;transaction_id&#8217;: &#8216;T123456&#8217;,\n  \n  &#8216;value&#8217;: 15000,\n  \n  &#8216;currency&#8217;: &#8216;JPY&#8217;,\n  \n  &#8216;custom_parameters&#8217;: {\n  \n    &#8216;customer_type&#8217;: &#8216;repeat_customer&#8217;\n  \n  }\n\n});<\/textarea><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width:24px;height:24px\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\" stroke-width=\"2\"><path class=\"with-check\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12.75l6 6 9-13.5\"><\/path><path class=\"without-check\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M16.5 8.25V6a2.25 2.25 0 00-2.25-2.25H6A2.25 2.25 0 003.75 6v8.25A2.25 2.25 0 006 16.5h2.25m8.25-8.25H18a2.25 2.25 0 012.25 2.25V18A2.25 2.25 0 0118 20.25h-7.5A2.25 2.25 0 018.25 18v-1.5m8.25-8.25h-6a2.25 2.25 0 00-2.25 2.25v6\"><\/path><\/svg><\/span><pre class=\"shiki dracula-soft\" style=\"background-color: #282A36\" tabindex=\"0\"><code><span class=\"line\"><span style=\"color: #F6F6F4\">gtag(&#39;event&#39;, &#39;purchase&#39;, {<\/span><\/span>\n<span class=\"line\"><\/span>\n<span class=\"line\"><span style=\"color: #F6F6F4\">  &#39;transaction_id&#39;: &#39;T123456&#39;,<\/span><\/span>\n<span class=\"line\"><span style=\"color: #F6F6F4\">  <\/span><\/span>\n<span class=\"line\"><span style=\"color: #F6F6F4\">  &#39;value&#39;: 15000,<\/span><\/span>\n<span class=\"line\"><span style=\"color: #F6F6F4\">  <\/span><\/span>\n<span class=\"line\"><span style=\"color: #F6F6F4\">  &#39;currency&#39;: &#39;JPY&#39;,<\/span><\/span>\n<span class=\"line\"><span style=\"color: #F6F6F4\">  <\/span><\/span>\n<span class=\"line\"><span style=\"color: #F6F6F4\">  &#39;custom_parameters&#39;: {<\/span><\/span>\n<span class=\"line\"><span style=\"color: #F6F6F4\">  <\/span><\/span>\n<span class=\"line\"><span style=\"color: #F6F6F4\">    &#39;customer_type&#39;: &#39;repeat_customer&#39;<\/span><\/span>\n<span class=\"line\"><span style=\"color: #F6F6F4\">  <\/span><\/span>\n<span class=\"line\"><span style=\"color: #F6F6F4\">  }<\/span><\/span>\n<span class=\"line\"><\/span>\n<span class=\"line\"><span style=\"color: #F6F6F4\">});<\/span><\/span><\/code><\/pre><\/div>\n\n\n\n<p><strong>\u5546\u54c1\u5c5e\u6027\u3067\u306e\u8a73\u7d30\u5206\u6790<\/strong><\/p>\n\n\n\n<p>\u5546\u54c1\u306e\u4fa1\u683c\u5e2f\u3084\u5728\u5eab\u72b6\u6cc1\u3001\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u306a\u3069\u3082\u5206\u6790\u8ef8\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u300c\u4fa1\u683c\u5e2f\u300d\u3068\u3044\u3046\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u300c3000\u5186\u672a\u6e80\u300d\u300c3000-5000\u5186\u300d\u300c5000\u5186\u4ee5\u4e0a\u300d\u3068\u3044\u3063\u305f\u5207\u308a\u53e3\u3067\u306e\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5b63\u7bc0\u6027\u5206\u6790\u306e\u5b9f\u88c5<\/strong><\/p>\n\n\n\n<p>EC\u30b5\u30a4\u30c8\u3067\u306f\u5b63\u7bc0\u306b\u3088\u308b\u58f2\u4e0a\u5909\u52d5\u304c\u5927\u304d\u3044\u5546\u54c1\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u300c\u5b63\u7bc0\u30ab\u30c6\u30b4\u30ea\u300d\u3092\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u300c\u6625\u590f\u5411\u3051\u300d\u300c\u79cb\u51ac\u5411\u3051\u300d\u300c\u901a\u5e74\u300d\u306a\u3069\u306e\u5206\u985e\u3067\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5728\u5eab\u8a08\u753b\u3084\u8ca9\u4fc3\u8a08\u753b\u306b\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6ce8\u610f\u70b9\u3068\u3057\u3066\u3001\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306f\u8a2d\u5b9a\u5f8c\u306b\u30c7\u30fc\u30bf\u304c\u84c4\u7a4d\u3055\u308c\u308b\u307e\u3067\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5206\u6790\u306b\u5fc5\u8981\u306a\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306f\u65e9\u3081\u306b\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9a\u671f\u30ec\u30dd\u30fc\u30c8\u306e\u81ea\u52d5\u5316\u8a2d\u5b9a<\/h3>\n\n\n\n<p>\u65e5\u3005\u306e\u696d\u52d9\u52b9\u7387\u5316\u306e\u305f\u3081\u3001\u91cd\u8981\u306a\u6307\u6a19\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u81ea\u52d5\u5316\u8a2d\u5b9a\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002\u6bce\u65e5\u624b\u52d5\u3067\u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3059\u308b\u4f5c\u696d\u304b\u3089\u89e3\u653e\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6226\u7565\u7684\u306a\u5206\u6790\u4f5c\u696d\u306b\u6642\u9593\u3092\u5272\u3051\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u5316\u3055\u308c\u305f\u30ec\u30dd\u30fc\u30c8\u306e\u8a2d\u5b9a<\/strong><\/p>\n\n\n\n<p>GA4\u306e\u300c\u30e9\u30a4\u30d6\u30e9\u30ea\u300d\u6a5f\u80fd\u3092\u4f7f\u7528\u3057\u3066\u3001\u5b9a\u671f\u7684\u306b\u81ea\u52d5\u9001\u4fe1\u3055\u308c\u308b\u30ec\u30dd\u30fc\u30c8\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u58f2\u4e0a\u63a8\u79fb\u3001\u5546\u54c1\u5225\u58f2\u4e0a\u30e9\u30f3\u30ad\u30f3\u30b0\u3001\u6d41\u5165\u5143\u5225\u306e\u6210\u679c\u306a\u3069\u3092\u9031\u6b21\u30fb\u6708\u6b21\u3067\u81ea\u52d5\u914d\u4fe1\u3059\u308b\u3088\u3046\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3068\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u306e\u60c5\u5831\u5171\u6709\u304c\u52b9\u7387\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30a2\u30e9\u30fc\u30c8\u6a5f\u80fd\u306e\u6d3b\u7528<\/strong><\/p>\n\n\n\n<p>\u58f2\u4e0a\u304c\u524d\u65e5\u6bd4\u3067\u4e00\u5b9a\u306e\u5272\u5408\u4ee5\u4e0a\u5909\u52d5\u3057\u305f\u5834\u5408\u3084\u3001\u7279\u5b9a\u306e\u5546\u54c1\u306e\u58f2\u4e0a\u304c\u7570\u5e38\u5024\u3092\u793a\u3057\u305f\u5834\u5408\u306b\u30a2\u30e9\u30fc\u30c8\u3092\u9001\u4fe1\u3059\u308b\u8a2d\u5b9a\u3082\u6709\u52b9\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u554f\u984c\u306e\u65e9\u671f\u767a\u898b\u3068\u8fc5\u901f\u306a\u5bfe\u5fdc\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>Google Looker Studio\u3068\u306e\u9023\u643a<\/strong><\/p>\n\n\n\n<p>\u3088\u308a\u9ad8\u5ea6\u306a\u53ef\u8996\u5316\u3092\u884c\u3044\u305f\u3044\u5834\u5408\u306f\u3001GA4\u3068Google Looker Studio\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u8907\u6570\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u7d71\u5408\u3057\u305f\u7dcf\u5408\u7684\u306a\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u4f5c\u6210\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u7d4c\u55b6\u5c64\u3078\u306e\u5831\u544a\u8cc7\u6599\u3068\u3057\u3066\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5206\u6790\u7d50\u679c\u3092\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u5b9f\u8df5\u4f8b<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/08\/article_image_1754471103.png\" alt=\"\u5206\u6790\u7d50\u679c\u3092\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u5b9f\u8df5\u4f8b\u306e\u753b\u50cf\" class=\"wp-image-649\" srcset=\"https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/08\/article_image_1754471103.png 800w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/08\/article_image_1754471103-300x169.png 300w, https:\/\/generalasahi.co.jp\/cd\/ec\/wp\/wp-content\/uploads\/2025\/08\/article_image_1754471103-768x432.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" 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class=\"wp-block-list\">\n<li>\u5546\u54c1\u5225\u58f2\u4e0a\u9ad8<\/li>\n\n\n\n<li>\u5546\u54c1\u8868\u793a\u56de\u6570\u306b\u5bfe\u3059\u308b\u8cfc\u5165\u7387<\/li>\n\n\n\n<li>\u30ab\u30fc\u30c8\u8ffd\u52a0\u7387<\/li>\n\n\n\n<li>\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306e\u6ede\u5728\u6642\u9593<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5358\u7d14\u306a\u58f2\u4e0a\u30e9\u30f3\u30ad\u30f3\u30b0\u3060\u3051\u3067\u306f\u898b\u3048\u306a\u3044\u300c\u6f5c\u5728\u7684\u306a\u58f2\u308c\u7b4b\u5546\u54c1\u300d\u3092\u767a\u898b\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5546\u54c1\u8868\u793a\u56de\u6570\u306f\u5c11\u306a\u3044\u3082\u306e\u306e\u8cfc\u5165\u7387\u304c\u9ad8\u3044\u5546\u54c1\u306f\u3001\u9732\u51fa\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u5927\u5e45\u306a\u58f2\u4e0a\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>\u6ede\u7559\u5728\u5eab\u306e\u65e9\u671f\u767a\u898b<\/strong><\/p>\n\n\n\n<p>\u5546\u54c1\u5225\u306e\u5206\u6790\u3067\u306f\u3001\u554f\u984c\u306e\u3042\u308b\u5546\u54c1\u306e\u65e9\u671f\u767a\u898b\u3082\u91cd\u8981\u3067\u3059\u3002\u5546\u54c1\u8868\u793a\u56de\u6570\u306f\u591a\u3044\u306e\u306b\u8cfc\u5165\u7387\u304c\u4f4e\u3044\u5546\u54c1\u306f\u3001\u4fa1\u683c\u8a2d\u5b9a\u3084\u5546\u54c1\u8aac\u660e\u3001\u753b\u50cf\u306a\u3069\u306b\u554f\u984c\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u79c1\u305f\u3061\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u3067\u306e\u5b9f\u969b\u306e\u6539\u5584\u4e8b\u4f8b\u3067\u3059\u304c\u3001\u7c89\u672b\u30b5\u30d7\u30ea\u30e1\u30f3\u30c8\u3067\u96e2\u8131\u7387\u304c\u9ad8\u3044\u7406\u7531\u3092\u8abf\u67fb\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u5f53\u521d\u306f\u5546\u54c1\u4f59\u308a\u304c\u539f\u56e0\u3068\u8003\u3048\u3001\u7d99\u7d9a\u30ab\u30ec\u30f3\u30c0\u30fc\u306a\u3069\u306e\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u304c\u3001\u52b9\u679c\u306f\u898b\u3089\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001\u753b\u4e00\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3067\u306f\u306a\u304f\u3001\u304a\u5ba2\u69d8\u4e00\u4eba\u3072\u3068\u308a\u306e\u58f0\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u300c\u98f2\u307f\u7269\u306b\u6df7\u305c\u3066\u98f2\u3080\u300d\u3068\u3044\u3046\u5546\u54c1\u306e\u6b63\u3057\u3044\u4f7f\u7528\u65b9\u6cd5\u304c\u3001\u7279\u306b\u9ad8\u9f62\u306e\u304a\u5ba2\u69d8\u306b\u5341\u5206\u306b\u4f1d\u308f\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5bfe\u7b56\u3068\u3057\u3066\u3001\u30b3\u30fc\u30d2\u30fc\u306b\u6df7\u305c\u3066\u98f2\u3080\u69d8\u5b50\u3092\u5177\u4f53\u7684\u306b\u5199\u771f\u3067\u793a\u3057\u305f\u30c1\u30e9\u30b7\u3092\u5546\u54c1\u306b\u540c\u68b1\u3057\u305f\u3068\u3053\u308d\u3001\u7d99\u7d9a\u7387\u304c2\uff5e3%\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u4e8b\u4f8b\u304b\u3089\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3068\u9867\u5ba2\u306e\u58f0\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u6539\u3081\u3066\u5b9f\u611f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30b7\u30fc\u30ba\u30ca\u30ea\u30c6\u30a3\u3092\u8003\u616e\u3057\u305f\u5546\u54c1\u4f01\u753b<\/strong><\/p>\n\n\n\n<p>GA4\u306e\u30c7\u30fc\u30bf\u3092\u904e\u53bb1\u5e74\u4ee5\u4e0a\u84c4\u7a4d\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u5225\u306e\u5b63\u7bc0\u30c8\u30ec\u30f3\u30c9\u304c\u660e\u78ba\u306b\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u9069\u5207\u306a\u6642\u671f\u306b\u9069\u5207\u306a\u5546\u54c1\u3092\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u52b9\u7387\u3092\u5927\u5e45\u306b\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u884c\u52d5\u5206\u6790\u306b\u3088\u308bCVR\u6539\u5584\u65bd\u7b56<\/h3>\n\n\n\n<p>GA4\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u5206\u6790\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6539\u5584\u306e\u5177\u4f53\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3084\u7d4c\u8def\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u304c\u3069\u3053\u3067\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u52b9\u679c\u7684\u306a\u6539\u5584\u7b56\u3092\u8b1b\u3058\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>\u8cfc\u5165\u30d5\u30a1\u30cd\u30eb\u306e\u8a73\u7d30\u5206\u6790<\/strong><\/p>\n\n\n\n<p>GA4\u306e\u30d5\u30a1\u30cd\u30eb\u63a2\u7d22\u3092\u4f7f\u7528\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u6bb5\u968e\u3067\u306e\u96e2\u8131\u7387\u3092\u5206\u6790\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. 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class=\"wp-block-heading\">KPI\u8a2d\u5b9a\u3068\u52b9\u679c\u6e2c\u5b9a\u306e\u4f53\u7cfb\u5316<\/h3>\n\n\n\n<p>EC\u30b5\u30a4\u30c8\u306e\u6210\u679c\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306aKPI\u306e\u8a2d\u5b9a\u3068\u6e2c\u5b9a\u65b9\u6cd5\u306e\u6a19\u6e96\u5316\u304c\u5fc5\u8981\u3067\u3059\u3002GA4\u306e\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u304b\u3089\u672c\u5f53\u306b\u91cd\u8981\u306a\u6307\u6a19\u3092\u9078\u3073\u51fa\u3057\u3001\u7d99\u7d9a\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>\u58f2\u4e0a\u306b\u76f4\u7d50\u3059\u308bKPI\u306e\u968e\u5c64\u5316<\/strong><\/p>\n\n\n\n<p>EC\u30b5\u30a4\u30c8\u306eKPI\u306f\u3001\u58f2\u4e0a\u3068\u3044\u3046\u6700\u7d42\u76ee\u6a19\u306b\u5411\u3051\u3066\u968e\u5c64\u5316\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c1\u5c64\uff08\u6700\u7d42\u76ee\u6a19\uff09\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6708\u6b21\u58f2\u4e0a\u9ad8<\/li>\n\n\n\n<li>\u7c97\u5229\u76ca\u984d<\/li>\n\n\n\n<li>\u65b0\u898f\u9867\u5ba2\u58f2\u4e0a vs \u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u58f2\u4e0a\u306e\u6bd4\u7387<\/li>\n<\/ul>\n\n\n\n<p>\u7b2c2\u5c64\uff08\u4e2d\u9593\u6307\u6a19\uff09\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/li>\n\n\n\n<li>\u5e73\u5747\u6ce8\u6587\u91d1\u984d<\/li>\n\n\n\n<li>\u6708\u9593\u8cfc\u5165\u8005\u6570<\/li>\n\n\n\n<li>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u7b2c3\u5c64\uff08\u30d7\u30ed\u30bb\u30b9\u6307\u6a19\uff09\uff1a<\/p>\n\n\n\n<ul 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class=\"wp-block-heading\">\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u5411\u3051\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210<\/h3>\n\n\n\n<p>GA4\u306e\u5206\u6790\u7d50\u679c\u3092\u3001\u7570\u306a\u308b\u7acb\u5834\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u308b\u305f\u3081\u306e\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u6280\u8853\u3082\u91cd\u8981\u3067\u3059\u3002\u7d4c\u55b6\u5c64\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3001\u73fe\u5834\u30b9\u30bf\u30c3\u30d5\u305d\u308c\u305e\u308c\u304c\u6c42\u3081\u308b\u60c5\u5831\u306f\u7570\u306a\u308b\u305f\u3081\u3001\u9069\u5207\u306a\u5f62\u3067\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3057\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>\u7d4c\u55b6\u5c64\u5411\u3051\u30b5\u30de\u30ea\u30fc\u30ec\u30dd\u30fc\u30c8<\/strong><\/p>\n\n\n\n<p>\u7d4c\u55b6\u5c64\u306b\u306f\u3001\u4e8b\u696d\u5168\u4f53\u306e\u5065\u5eb7\u72b6\u614b\u304c\u4e00\u76ee\u3067\u5206\u304b\u308b\u7c21\u6f54\u306a\u30ec\u30dd\u30fc\u30c8\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u4e3b\u8981KPI\u306e\u63a8\u79fb\u3001\u524d\u5e74\u540c\u671f\u6bd4\u306e\u5897\u6e1b\u3001\u4eca\u5f8c\u306e\u4e88\u6e2c\u306a\u3069\u30921\u301c2\u30da\u30fc\u30b8\u306b\u307e\u3068\u3081\u3066\u63d0\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u542b\u3081\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u58f2\u4e0a\u30fb\u5229\u76ca\u306e\u5b9f\u7e3e\u3068\u4e88\u7b97\u5bfe\u6bd4<\/li>\n\n\n\n<li>\u4e3b\u8981KPI\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u30a2\u30e9\u30fc\u30c8\u4e8b\u9805<\/li>\n\n\n\n<li>\u6210\u529f\u65bd\u7b56\u3068\u8ab2\u984c\u306e\u30b5\u30de\u30ea\u30fc<\/li>\n\n\n\n<li>\u6b21\u6708\u306e\u91cd\u70b9\u65bd\u7b56\u3068\u671f\u5f85\u52b9\u679c<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u5411\u3051\u8a73\u7d30\u5206\u6790\u30ec\u30dd\u30fc\u30c8<\/strong><\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u306f\u3001\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u70b9\u306e\u7279\u5b9a\u306b\u5f79\u7acb\u3064\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u3067\u3059\u3002\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u6210\u679c\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u884c\u52d5\u5206\u6790\u3001A\/B\u30c6\u30b9\u30c8\u306e\u7d50\u679c\u306a\u3069\u3092\u5177\u4f53\u7684\u306a\u6570\u5024\u3068\u3068\u3082\u306b\u63d0\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411\u3084\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u305f\u5206\u6790\u7d50\u679c\u3082\u542b\u3081\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6226\u7565\u7684\u306a\u5224\u65ad\u6750\u6599\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u73fe\u5834\u30b9\u30bf\u30c3\u30d5\u5411\u3051\u5b9f\u884c\u53ef\u80fd\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8<\/strong><\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3084\u5546\u54c1\u7ba1\u7406\u306a\u3069\u306e\u73fe\u5834\u30b9\u30bf\u30c3\u30d5\u306b\u306f\u3001\u65e5\u3005\u306e\u696d\u52d9\u6539\u5584\u306b\u76f4\u7d50\u3059\u308b\u5b9f\u7528\u7684\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3088\u304f\u3042\u308b\u554f\u3044\u5408\u308f\u305b\u306e\u50be\u5411\u3001\u5546\u54c1\u5225\u306e\u8fd4\u54c1\u7387\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306b\u95a2\u9023\u3059\u308b\u6307\u6a19\u306a\u3069\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u6574\u7406\u3057\u3066\u4f1d\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30ec\u30dd\u30fc\u30c8\u914d\u4fe1\u306e\u81ea\u52d5\u5316\u3068\u52b9\u7387\u5316<\/strong><\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u6bce\u56de\u624b\u4f5c\u696d\u3067\u4f5c\u6210\u3059\u308b\u306e\u306f\u975e\u52b9\u7387\u3067\u3059\u3002GA4\u3068Google Looker Studio\u3092\u9023\u643a\u3055\u305b\u3001\u81ea\u52d5\u66f4\u65b0\u3055\u308c\u308b\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u60c5\u5831\u5171\u6709\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7d99\u7d9a\u7684\u6539\u5584\u30b5\u30a4\u30af\u30eb\u306e\u78ba\u7acb<\/h3>\n\n\n\n<p>GA4\u3092\u6d3b\u7528\u3057\u305fEC\u30b5\u30a4\u30c8\u5206\u6790\u306e\u6700\u7d42\u76ee\u6a19\u306f\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3067\u3059\u3002Plan-Do-Check-Action\u306e\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u7d44\u7e54\u6587\u5316\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>\u9031\u6b21\u30fb\u6708\u6b21\u30fb\u56db\u534a\u671f\u306e\u5206\u6790\u30eb\u30fc\u30c6\u30a3\u30f3<\/strong><\/p>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u305f\u3081\u306b\u306f\u3001\u7570\u306a\u308b\u6642\u9593\u8ef8\u3067\u306e\u5b9a\u671f\u7684\u306a\u5206\u6790\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9031\u6b21\u30ec\u30d3\u30e5\u30fc\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e3b\u8981KPI\u306e\u5909\u52d5\u30c1\u30a7\u30c3\u30af<\/li>\n\n\n\n<li>\u7dca\u6025\u5bfe\u5fdc\u304c\u5fc5\u8981\u306a\u554f\u984c\u306e\u7279\u5b9a<\/li>\n\n\n\n<li>\u5b9f\u884c\u4e2d\u65bd\u7b56\u306e\u9032\u6357\u78ba\u8a8d<\/li>\n<\/ul>\n\n\n\n<p>\u6708\u6b21\u5206\u6790\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6708\u9593\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u8a55\u4fa1<\/li>\n\n\n\n<li>\u8a73\u7d30\u306a\u9867\u5ba2\u884c\u52d5\u5206\u6790<\/li>\n\n\n\n<li>\u65bd\u7b56\u52b9\u679c\u306e\u7dcf\u5408\u7684\u8a55\u4fa1<\/li>\n<\/ul>\n\n\n\n<p>\u56db\u534a\u671f\u30ec\u30d3\u30e5\u30fc\uff1a<\/p>\n\n\n\n<ul 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